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Welcome to another Deep Dive everybody. This time we're looking at Ackee.

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Ackee. It's a self-hosted open source analytics tool

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and it's really making waves in the privacy world.

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Okay. But before we get into all that, let me quickly thank our sponsor

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Safe Server. They're amazing. They can help you get Ackee

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up and running, you know, if you want to self-host it. And they can also offer some

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really solid advice on digital transformation in general.

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So check them out at www.safeserver.d

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Cool. Now, we all know website analytics are,

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you know, they're like, they're super important these days. Right. But the thing is

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concerns about user privacy are

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also growing. For sure. So can you really have your cake and eat it too? Can you

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get

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those detailed insights

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without, you know, feeling like you're spying on everyone?

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Ackee says you can and we're gonna find out how. We've got their GitHub page

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and their main website right here. We're gonna dive deep and see what makes them

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so special.

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Ackee's website, right from the get-go, it hits you with this bold tagline.

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Track without being tracked. That's a pretty powerful statement, right?

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Can you help unpack that a little bit? What does that actually mean

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in practice? Well, yeah. I mean, Ackee takes a very different approach to

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analytics.

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So instead of collecting every little

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detail about your visitors, it focuses on the essentials.

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So, you know, think of it like this.

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You get to see how many people visited your website, how long they stayed,

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and, you know, where they came from, but without collecting personal

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information that could,

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you know, identify them. Okay. Which means, you know, no more tooky banners and

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less worry about complying with all these, you know, complex privacy regulations.

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Okay, so it's kind of like it's simplifying things in a way,

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but still giving you, you know, the important information. Yeah,

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exactly. Okay, cool. Now the GitHub page mentions that Ackee

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is self-hosted and I have to admit, I'm a little,

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I'm a little confused about that. Why would I choose self-hosting,

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you know, when services like Google Analytics seem so much easier?

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Like you just plug it in and go. Right, yeah. That's a,

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that's a really good question. And it kind of goes to the core of

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Ackee's philosophy, which is all about, you know, control. Okay.

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So self-hosting basically means that you have complete control

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over your data. Gotcha. So you choose where it's stored, how it's used,

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and, you know, who has access to it. It's like having your own,

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you know, secure vault for your analytics data, as opposed to, you know,

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entrusting it to some third party whose policies might change,

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you know, at any time without, without notice. Okay. Yeah. I,

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I'm starting to see the, the appeal here. I mean, control and peace of mind.

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That's a, that's a, that's a big plus these days, but let's,

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let's get a bit technical for a moment. I know we don't want to bore people,

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but the GitHub page mentions a lightweight node dot JS and MongoDB

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architecture. Um, and, and I'm, you know, I'm not a programmer, so, uh,

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could you break that down for me? What does that mean for the average user?

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Yeah, of course. You, you definitely don't need to be a coding whiz to,

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to understand, you know, the basics here. Okay. Um, think of,

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think of node dot JS as, as a, like a super efficient engine that makes,

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makes a key run really smoothly and handle a lot of, um, you know,

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real time data. It's kind of like, um,

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having a high performance sports car for your analytics.

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I I'm following so far. Okay. And, and what about MongoDB?

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So MongoDB is, is like, um, a flexible storage container.

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Okay. That can, that can hold all sorts of data in a way that's,

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that's easy to, to manage and access. So it's, it's perfect for,

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for storing, you know, the website activity that a key tracks.

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And this combination of Node.js and MongoDB means that a key can be really

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powerful without requiring a ton of technical expertise to set up or

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maintain. Okay. That's, that's reassuring to hear. Now,

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while I was exploring the GitHub page, I noticed, um,

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something called events and it sounds like I can track more than just page views

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withAckee. So tell me a little bit more about that. Yeah, absolutely. So,

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so events let you go beyond just, you know, those basic page views.

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And actually see how users interact with your site. So, um,

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for example, you know,

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let's say you have a button that says sign up for our newsletter with events.

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You could, you could track how many people, uh, click that button. Okay.

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And that would give you really valuable insights into, you know,

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what content is resonating with your audience.

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It's giving you, uh, that granular level of detail. Exactly. Okay.

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I'm already seeing how that could be incredibly useful for,

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for improving my website. You know, absolutely. Uh,

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speaking of deeper insights, both the website and the GitHub page,

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mentioned something about a graph QL API. Um, and I'll be honest,

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that that sounds a bit intimidating to me. Why should,

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why should someone who isn't a developer care about an API?

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Yeah, that's a, that's a good question. Um, even if you're, you know,

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not a programmer,

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the API is really exciting because it opens up a whole world of

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possibilities for integratingAckee with other tools and platforms you

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might already be using. Um, so think of it like, um,

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like a universal translator that allows different software applications to,

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to talk to each other and share data. So, so even if you're not, you know,

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building those integrations yourself, uh,

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knowing that the API exists means that developers can create all sorts of,

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you know, cool plugins and add-ons that,

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that makeAckee even more powerful and versatile. Okay.

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So it's like, it's opening up a whole ecosystem of, of,

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of potential connections and enhancements. Exactly. Gotcha. Okay. Let's, uh,

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let's shift gears back to privacy for a moment. Sure.Ackee's website, um,

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mentions a multi-step anonymization process. Yeah. Can you, uh,

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can you walk us through how that works?

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So how doesAckee actually ensure that, that my data is private? Well, you know,

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remember how we, we talked aboutAckee focusing on those essential data points?

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Yeah. Well, it, it goes even further by implementing a multi-step process to

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really, you know, protect your visitors privacy. Okay. So, uh, first of all,

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it doesn't use cookies, which are, you know,

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often used to track individuals across different websites.

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Then it anonymizes IP addresses,

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making it much harder to pinpoint a specific user's

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location or identity. Right. And you know,

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this dedication to privacy is really built into the core of,

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ofAckee's design. It's not just something that's,

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that's added on as an afterthought. Okay. So it's not just, you know,

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a marketing ploy. It's, it's, it's fundamental to, to howAckee operates.

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Now I've noticed thatAckee's website emphasizes a simple setup

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process and an easy to use interface. Yeah. Um, is that really true? Or is,

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is it just marketing height? No, I think from what I've seen,

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Ackee genuinely prioritizes accessibility. Okay. Um,

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they offer detailed installation guides that, uh,

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cater to different levels of technical experience, whether you know,

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you're comfortable using the command line or, or you prefer a more, uh, you know,

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visual approach and the interface itself is designed to be really clean,

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modern, and, uh, you know,

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focused on presenting the data in a clear and understandable way. Okay. So,

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so even if you're not a tech expert,

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you can still getAckee up and running without too much hassle. Yeah, exactly.

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Okay. I think we've, we've covered a lot of ground here. Okay. Uh, let's,

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let's move on to, to discussing some of the finer points ofAckee and,

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and its potential impact. Sounds good. Yeah. It really raises the question.

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I mean, are detailed insights and user privacy like mutually exclusive?

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Are they, you know, can you have both? Yeah, that's, that's a good point.

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I mean,Ackee seems to be saying, no, you don't have to choose.

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It looks like a pretty compelling alternative to those, you know,

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traditional analytics platforms,

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especially if you really care about, but ethical data practices.

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But would you say it's like the perfect solution for everyone? Well,

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like any tool, it kind of depends on your, on your needs and priorities.

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Ackee really shines for those individuals and businesses that, you know,

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that value privacy and data ownership.

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And it's also a good fit for people who are comfortable with self-hosting or at

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least willing to learn the basics. So it might not be as, you know,

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plug and play as some other solutions out there,

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but the trade off is you get more control and transparency. Exactly. Yeah.

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And theAckee community is actually very active and supportive. So even if you're,

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you know, totally new to self-hosting,

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there are tons of resources available to help you get started.

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But to answer your question directly, yeah,

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there are situations whereAckee might not be the ideal fit. For example,

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if you need very specific features like advanced marketing,

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attribution modeling, or, you know, highly complex segmentation,

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Ackee might not have all the bells and whistles yet.

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It's still a relatively young project, but it's, it's evolving very rapidly.

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Yeah, that's, that's an important point.

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So it sounds likeAckee is a fantastic option for website owners who,

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who prioritize simplicity and transparency and privacy above all else.

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But as with any tool,

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it's really about choosing the best fit for your, for your specific needs.

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Absolutely. And, and who knows asAckee continues to grow,

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we might see even more sophisticated features added in the future.

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It's exciting to see how these,

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these open source projects can challenge the status quo and, and offer, you know,

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viable alternatives to those big players in the tech world.

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It really is. Yeah. It's,

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it's a reminder that we have choices and that we don't have to compromise our

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values for the sake of convenience or, or powerful features.

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So for our listeners who are, who are intrigued byAckee,

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what would you recommend as a next step?

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Well, I encourage everyone to check outAckee's website and explore their

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documentation. You can get a feel for the interface,

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see the range of features available and, and decide if it,

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if it aligns with your, with your needs and your technical comfort level.

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And don't forget, if you're considering self-hostingAckee,

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our sponsor Safe Server can be a valuable resource.

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They specialize in secure hosting solutions and they can help you navigate that

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whole process smoothly. You can learn more about their services at www.safeserver.d.

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Excellent point. Yeah. They can,

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they can guide you through the technical aspects and provide expert advice on,

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on setting up and managing your ownAckee instance. Now,

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I think it's important to zoom out for a moment and consider the larger

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implications of, of whatAckee represents. It's not just an analytics tool.

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It's a statement about the kind of internet we want to build. Yeah.

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That's a great observation.

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Ackee is a tangible example of how we can create a more ethical and privacy

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conscious digital landscape.

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It's putting the power back into the hands of, of website owners and users,

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allowing them to, to make informed choices about their data. Exactly.

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It's about about moving away from the surveillance capitalism model that's

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become so, so prevalent and, and towards a more, a more balanced approach where,

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where data privacy isn't an afterthought, but a fundamental principle.

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Ackee provides a glimpse into a future where, where we can have both, you know,

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valuable insights and peace of mind.

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Yeah, I love that.

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It's inspiring to see how a project like this can challenge conventional thinking

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and, and offer a real alternative to the data hungry practices of,

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of some tech giants. So as we wrap up our, our deep dive intoAckee, what's the,

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what's the one key takeaway you want our listeners to, to ponder?

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I'd say it's this, the choices we make about our data matter.

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We don't have to settle for solutions that feel ethically questionable or,

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or compromise our values.Ackee demonstrates that there are,

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there are other ways to approach website analytics and,

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and it empowers us to take control of our, of our digital footprint.

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So I encourage everyone to think critically about the role data plays in their

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lives and to explore options that, that align with their,

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their privacy preferences. Well said.Ackee is,

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is more than just an analytics tool. It's,

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it's a catalyst for a broader conversation about data ethics and,

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and digital responsibility.

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Now we've talked a lot about howAckee is designed for simplicity and ease of use,

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but, but I think it's worth revisiting its,

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its underlying flexibility and the potential of its GraphQL API. We,

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we touched on community built tools and integrations,

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but I think we're just scratching the surface here. Yeah, I agree. What,

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what other creative applications can developers or even non-technical users

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envision with this, with this platform? We've been focusing on website analytics,

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but, but couldAckee's API be used to,

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to track data in entirely different contexts?

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Yeah, that's where it gets really interesting.

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What if you could useAckee to track the usage of a self-hosted app or,

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or monitor the performance of your home server,

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perhaps even visualize data from your,

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from your smart home devices in a, in a way that, that respects your privacy.

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Yeah, the, the possibilities seem, seem endless.

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It's likeAckee is,

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is providing the building blocks and it's up to us to,

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to imagine and create the structures we, we need.

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Exactly. It's a,

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it's a call to action for anyone who's,

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who's ever felt limited by the closed ecosystems of, of big tech.

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Ackee is saying, here's the power. What will you do with it?

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I love that. It's, it's both empowering and inspiring. Well, folks,

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I think that about wraps up our deep dive intoAckee.

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It's been a fascinating exploration of this privacy focused analytics tool and,

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and the larger conversation that sparks about data ethics and,

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and digital responsibility.

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A huge thank you to save server for first sponsoring this episode and for their

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ongoing support of, of the deep dive.

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Yeah. If you're,

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if you're interested in learning more about secure hosting solutions or

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exploring the world of self-hosting,

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be sure to visit safe server at www.safeserver.d they're,

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they're a fantastic resource for, for individuals and businesses alike.

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Yes. A big thank you to, to save server for,

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for their support of, of the deep dive. And to our listeners,

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we always appreciate your, your engagement and curiosity.

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What are your thoughts on a key? Do you,

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do you see yourself using it for your website or perhaps something even more,

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more unconventional? I'd love to hear your, your ideas and perspectives.

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So next time keep exploring, keep learning and keep diving deep.

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Yeah, it's, it's really fascinating to think about, you know,

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going beyond just websites, right?

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And using a key to track, you know,

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energy consumption in your smart home or maybe, uh, you know,

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track the progress of some personal fitness goal, right?

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All while keeping your data private and under your control. Yeah.

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And it really speaks to the power of open source software and the

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ingenuity of, of the developer community out there. I mean, someone,

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someone might already be building, you know,

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the exact tool that you need or maybe you'll be inspired to create it yourself.

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Ackee kind of provides the framework and the possibilities are really only

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limited by our imagination. I love that idea. You know,Ackee, as,

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as this launch pad for, for innovation,

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empowering both developers and everyday users to,

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to create solutions that are, that are tailored to their,

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their specific needs and values. It's a far cry from,

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from the one size fits all approach of,

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of a lot of commercial analytics platform. Exactly. Yeah.

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Ackee is, is about giving you the tools and the freedom to build the analytics

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experience. That's, that's right for you without,

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without compromising your privacy or handing over control of your data to some

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third party. Yeah. It's, it's a, it's a refreshing change of pace.

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Absolutely. It's, it's a good reminder that,

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that we don't have to accept the status quo when it comes to,

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to data collection and analysis. We can, we can demand better. Yeah.

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AndAckee shows that, that those demands can be met. Well said. Yeah. It's,

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it's an exciting time to be, to be exploring the world of,

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of privacy focused technology.

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AndAckee is a shining example of what's possible when,

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when developers prioritize ethical data practices.

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I couldn't agree more. Well folks,

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I think that's about all the time we have for today's deep dive intoAckee.

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It's been a fascinating journey and I hope our listeners feel empowered to,

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to explore this, this unique analytics platform further. Yeah. And remember,

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if, if self hosting sounds intriguing, but the a bit daunting,

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our sponsor safe server can be a, a fantastic resource. They,

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they have the expertise and experience to guide you through the process and,

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and ensure that your,

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yourAckee instances is up and running smoothly.

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Check them out at www.safeserver.dd to learn more about their services.

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Yes.

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A big thank you to safe server for their support of the deep dive and to our

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listeners. We always appreciate your, your engagement and curiosity.

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What are your thoughts onAckee? Do you see yourself using it for your website or,

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or perhaps something even more, more unconventional?

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We'd love to hear your, your ideas and perspectives until next time.

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Keep exploring, keep learning and keep diving deep.