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Hey everyone and welcome back for another deep dive with us.

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Today, uh, what's kind of a head scratcher at first, you know,

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this idea of a user friendly open source survey platform.

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We're going to see if that's really possible, but first a quick shout out to safe

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server. They're the ones who make this deep dive possible and they happen to be

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experts in hosting solutions and digital transformations and get this.

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They can even help you host the very platform we're going to be talking about

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today. If any of that sounds up your alley,

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head over to www dot say server.de. Okay.

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So the platform is called form bricks, form bricks, right?

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And they're kind of possessing themselves as this, you know,

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privacy first alternative to the big guys out there like Qualtrics.

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Yeah. Yeah. I see what they're going for, but here's the thing.

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The code is open for anyone to like use and change. Right.

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So have you ever actually worked with open source tools before? Yeah,

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I have. And I think one of the things people don't always realize is just how

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much power it gives you as the user. Like in this case,

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you're not stuck with just whatever the vendor decides, right?

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You can actually customize it.

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And maybe the best part is you get to choose where your data lives. Okay.

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So that's huge for anyone who's worried about data privacy,

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especially with all these regulations like GDPR and stuff. Definitely. But,

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you know, open source, sometimes it has this reputation for being a little bit,

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well, a little bit complicated. Oh yeah.

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So is Formbricks something that like a regular person could use even if they

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don't know how to code? That seems to be what they're aiming for. Okay.

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If you look at their website and their GitHub page,

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they talk a lot about no code survey creation.

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So think like drag and drop interfaces, those pre-built templates, right?

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You can even send surveys to different groups of users without having to code

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anything. Oh, wow. It's pretty cool. That's impressive. Yeah.

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So it sounds like they're really trying to make it as intuitive as possible.

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Definitely.

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And they even have integrations with other tools like Slack Notion Zapier.

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So it could fit right into how a team is already working. Exactly. Oh,

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and check this out. They've got testimonials from some pretty big names.

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Oh yeah.

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Like Theme Isle and the Linux Foundation and those are organizations that are

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usually super careful about what technology they use. Yeah.

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They don't mess around. So that says a lot about Formbricks. You know,

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they've got some credibility. For sure. For sure.

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It's one thing to say you care about privacy,

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but when you have these big names using your platform, well,

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that kind of backs it up. Right.

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But what does privacy first actually mean in this case? Yeah.

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Is it just a marketing thing or is it something real? Yeah.

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It seems like it's more than just a buzzword. They're not just GDPR compliant.

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They also let you self host so you can keep all your data on your own servers

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and all their development work is out in the open on GitHub.

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Transparency seems to be like a core value for them. Okay.

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So for someone listening right now who might be thinking, okay, this sounds cool,

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but is it really for me?

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How would you explain who could actually benefit from a tool like Formbricks?

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Well, I think it could be useful for a lot of different people. Okay.

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Imagine you're a startup founder and you're trying to figure out what your

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customers really want.

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Formbricks could be your go-to for gathering that crucial feedback and using it

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to make your product better. Right.

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Or let's say you're running a nonprofit and you need to see how effective a new

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program is.

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You could use Formbricks to survey the people you're helping and get some real

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world insights. Exactly. And it's not just for organizations either,

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even individuals like someone with a side hustle, you know,

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they could use it to understand their customer base better.

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It's all about getting the information you need to make better decisions.

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This is really interesting,

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but I am curious about the different editions they have.

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They've got like an open source version and an enterprise edition.

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What's the difference there and how would that affect someone's choice?

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Yeah, that's where it gets a little more complicated.

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The main Formbricks platform has what's called AGPL license,

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which basically means if you change the code,

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you have to share those changes back with the community. Okay.

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So it's all about keeping that open source spirit alive. Right.

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But what about this enterprise edition?

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That one comes with extra features, especially for bigger teams,

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and it has a separate license.

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This is where they have to balance things carefully, you know,

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keeping the ideals of open source while also making sure the business can

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survive.

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It's a tough balance. A lot of open source projects face.

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It's great that they're trying to find a model that works for everyone.

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One thing that caught my eye on their website was this idea of experience

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management. It seems like they're going beyond just basic surveys, right?

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Oh yeah, absolutely.

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They're talking about understanding the entire user journey.

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Like they mentioned pre-churn surveys where you try to figure out why someone

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might be about to leave your service or getting targeted feedback on specific

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features during onboarding to make sure users have a smooth experience.

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So it's not just about collecting data.

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It's about using it to make the whole experience better for your users.

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Exactly.

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That's really smart.

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What's really interesting here is how this could shift the balance of power,

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form bricks and other platforms like it could give organizations big or small

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the tools to really understand their users and then actually do something with

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that knowledge.

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It's a big change from relying on expensive consultants or clunky

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proprietary software.

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It really feels like something big is happening here.

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But before we get too ahead of ourselves, let's talk about how form bricks

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actually works.

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Like what's going on under the hood technically?

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Well, they've chosen a really modern technology stack and they're not hiding

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it at all. They're using TypeScript, Next.js, React, Tailwind, CSS, Prisma,

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off.js, Zod, and Vytest.

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Okay. That's a lot of words.

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It is a mouthful, I know.

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For those of us who aren't developers, what does all that actually mean?

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Why should we care about those specific technologies?

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Well, the important thing to understand is that these choices are all about

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creating a platform that's robust, scalable, and performs well.

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Okay.

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They've gone with tools that are popular in the development community, which also

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means it's easier to find developers who can work with them.

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That makes sense.

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Yeah.

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So they're not messing around when it comes to building something solid.

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And I like that they're so open about how they build it.

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Yeah.

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It goes back to that whole transparency thing we were talking about.

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It seems to be a big deal for Formbricks.

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It really does.

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And it also means they're keeping up with the latest and greatest in web

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development.

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Right.

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So Formbricks stays cutting edge.

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Right.

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But speaking of keeping things current, let's talk about user experience.

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Yeah.

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Because it's one thing to have all this powerful technology, but if it's a

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pain to use, then what's the point?

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Exactly.

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I was just on their website and he had this whole section called Get Started in Minutes.

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Oh, cool.

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Seems like they're really focused on making setup super easy.

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Yeah.

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And they've got a pretty smart way of minimizing the need for technical know-how.

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Oh, okay.

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How so?

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They've designed it so you can integrate the platform into your website just by

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copying and pasting a little bit of code.

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Huh?

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It's called a script tag.

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You just add it to your website's HTML.

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So you don't have to be a coding whiz to get this thing up and running.

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Nope.

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What about tracking what users are doing?

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Yeah.

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Like if I want to know what people are doing on my website before they see a

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survey, do I need to know how to code for that?

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This is where it gets really interesting.

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They've built in this functionality where you can set up triggers based on

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specific user actions, like visiting certain pages or clicking certain buttons,

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and you don't need to write any code for it.

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So I could, for example, target a survey about a new feature just to the users

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who have already tried that feature.

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Exactly.

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You can get really specific with your targeting based on how people are

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actually using your website and it's all done through their no code interface.

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That's amazing.

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They've really thought of everything from the user's perspective.

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It feels like they're trying to give anyone the power to gather insights,

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no matter what their technical skills are.

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Yeah, that's the goal.

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And once you have those triggers set up, actually creating the survey itself is

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super easy.

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They have all sorts of templates to get you started, or you can build one from

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scratch using their drag and drop editor.

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So even someone like me who wouldn't know the first thing about coding could make

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a professional looking survey.

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Oh, absolutely.

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And they offer tons of different question types and customization options.

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So you can really tailor your surveys to your specific needs.

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One thing I do want to mention is the licensing.

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Again, we talked about the AGPL license for the core platform, but what

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about the enterprise edition?

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How does that work?

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Yeah, I'm curious about that too.

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How do they balance being open source with, you know, actually

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running a business and making money?

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They've come up with a pretty interesting approach.

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The code for the enterprise edition features is actually in the same place

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as the core platform code, and you need a separate license key

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to use those extra features.

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Oh, so it's like a try before you buy kind of thing.

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You can use the basic platform for free.

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And if you want the fancy stuff, you can buy a license.

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Exactly.

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It's a smart way to make it accessible to a wide range of users while also

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having a sustainable business model.

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Okay.

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So let's say I'm totally sold on Formbricks.

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I love that it's open source, easy to use, privacy focused, the whole package.

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But what if I want to white label it, you know, put my own branding on it

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and make it look like it's my own software?

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Is that allowed?

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Right now they don't offer a white labeling or the option to take bits and

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pieces of the code for other software.

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They're really focused on providing a complete and integrated experience, which

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makes sense considering how much they emphasize user experience and data privacy.

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Yeah, that's fair.

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They've put so much work into this platform.

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It makes sense that they want to control how it's presented and used.

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But you mentioned earlier that they're open to talk about specific needs.

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So it probably wouldn't hurt to reach out and see what's possible.

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Definitely worth a shot.

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And it's important to remember that they're constantly developing

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and improving the platform.

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Who knows, maybe white labeling will be an option in the future.

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Yeah, good point.

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It's always good to have that open communication with the

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people behind the software.

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And before we get too far ahead of ourselves, let's go back to

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this experience management thing.

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I think this is where Formbricks really stands out.

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They're not just about collecting data.

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They're about using that data to actually improve the user experience.

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Can you give some real world examples of how that works?

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Sure.

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Let's say you're a sauce company and you're trying to figure out why

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people are canceling their subscriptions.

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You could use Formbricks to send a survey specifically to users who

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seem like they're about to churn.

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Okay.

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You know, they're doing things that suggest they might leave.

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You can ask them targeted questions about their experience, what they

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like and dislike, what might be making them consider leaving.

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That's so smart.

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Instead of just watching people go and wondering why you're actually

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trying to understand their problems and fix them before they leave.

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Exactly.

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And that's just one example.

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You could also use Formbricks to get feedback on specific features,

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understand how people are using your website or even collect data on how

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they're interacting with your documentation.

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So it's about using data to make smarter decisions at every point in

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the user's journey, but what about analyzing all that data?

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Collecting it is one thing, but actually making sense of it

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is a whole other challenge.

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That's where Formbricks focus on segmentation comes in.

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You can create custom groups of users based on their

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characteristics, past actions, even their responses to previous surveys.

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So for example, I could create a group of users who are really

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active on my platform and send them a survey about new features.

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Or I could make a group of users who haven't logged in for a while

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and ask them why they've been inactive.

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Exactly.

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By dividing your users into these segments, you can make sure you're

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getting relevant data from the right people that makes your analysis

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way more useful and actionable.

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This is incredible.

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It seems like Formbricks has really thought through the entire process

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from collecting data to analyzing it.

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And they've made it so easy for anyone to use.

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It's like having a whole data science team in a box.

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I like that analogy.

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And it's all thanks to the power of open source software.

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By making the code freely available, they've made this kind of sophisticated

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technology accessible to everyone.

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It's really inspiring to see what's possible when you combine innovative

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technology with a commitment to transparency and giving users control.

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But before we wrap things up, I have one question that I just can't shake.

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Oh, what's that?

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Considering everything we've learned about Formbricks, the open source

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licensing, the focus on privacy, the easy to use interface, it all seems

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almost too good to be true.

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What's the catch?

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Is there something we're missing here?

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That's a really good question.

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And I think it's one that a lot of people have when they first

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hear about Formbricks.

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It's normal to be skeptical when something checks all the boxes.

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But honestly, after spending a lot of time researching a platform and

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talking to people who use it, I haven't found any major problems.

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Really?

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No hidden fees, no limitations, no tricks hidden in the fine print.

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Of course, no software is perfect.

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And there are always going to be limitations and compromises.

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But from what I've seen, Formbricks is truly dedicated to its mission of

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providing a powerful privacy focused and accessible platform for everyone.

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That's good to hear.

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It sounds like they're putting their money where their mouth is.

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And I think that's what makes Formbricks so exciting.

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It's a platform that's not just about technology.

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It's about values.

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It's about empowering users, respecting their privacy and building a more

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transparent and equitable future for data collection and analysis.

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I love that.

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It feels like they're not just building software, they're building a community.

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And speaking of community, before we wrap things up, I want to remind our listeners

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about our sponsor for this episode, Safe Server.

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They're the experts in hosting solutions and digital transformation, and they can

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even help you host Formbricks yourself.

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If you're looking for a reliable and secure hosting partner, especially if self

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hosting is important to you, be sure to check them out at www.safeserver.de.

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They've been amazing supporters of this deep dive and their expertise in these

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areas really lines up perfectly with what we've been talking about today.

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Absolutely.

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And to our listeners, thank you so much for joining us on this journey

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into the world of Formbricks.

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I don't know about you, but I started this deep dive a little skeptical and now

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I'm honestly really impressed with what they've built.

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Yeah, me too.

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It's a great example of open source done right.

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You know, they've managed to combine some really advanced technology with a strong

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ethical foundation and they really seem to understand what users need.

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Yeah, it's a powerful combination.

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It makes me think about the future of data collection and experience management.

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You know, it feels like we're moving away from those confusing black box solutions

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and towards something more transparent and empowering.

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Right. It's a real shift in power.

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And I think that's something to be excited about.

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Formbricks shows how the shift can actually happen in a way that benefits both

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individuals and organizations.

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I couldn't agree more.

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So if you're intrigued by what you've heard today, I encourage you to check out

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Formbricks for yourselves.

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Just play around with the platform, explore the documentation and see how it could

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fit into your own projects.

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And remember, we've only scratched the surface here.

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There's a whole community of users and developers out there pushing the limits of

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what's possible with Formbricks.

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It's a great time to get involved.

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That's right.

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And on that note, we'll wrap up this deep dive until next time.

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Keep exploring, keep learning, and most importantly, keep asking questions.