1 00:00:00,000 --> 00:00:02,360 You ever get that like sinking feeling, 2 00:00:02,360 --> 00:00:03,800 you know, when you're expensive laptop, 3 00:00:03,800 --> 00:00:05,520 the one you thought would last forever 4 00:00:05,520 --> 00:00:08,320 starts to like sputter and slow down 5 00:00:08,320 --> 00:00:09,440 after only a year or two? 6 00:00:09,440 --> 00:00:10,280 Oh, tell me about it. 7 00:00:10,280 --> 00:00:11,240 It's like clockwork. 8 00:00:11,240 --> 00:00:12,080 It's the worst. 9 00:00:12,080 --> 00:00:15,120 And then it's basically ready for the tech graveyard. 10 00:00:15,120 --> 00:00:17,680 But framework, they want to change that whole story. 11 00:00:17,680 --> 00:00:20,680 They're all about sustainable, repairable laptops. 12 00:00:20,680 --> 00:00:23,280 And I'm really curious to see how they're tackling this. 13 00:00:23,280 --> 00:00:25,200 It's a bold goal, that's for sure. 14 00:00:25,200 --> 00:00:28,480 Especially when you consider the state of 15 00:00:28,480 --> 00:00:30,320 the entire electronics industry. 16 00:00:30,320 --> 00:00:32,120 Get this, the world produces something like 17 00:00:32,120 --> 00:00:36,280 50 million metric tons of e-waste every year. 18 00:00:36,280 --> 00:00:38,960 That's like heavier than every commercial airplane 19 00:00:38,960 --> 00:00:40,520 ever made combined. 20 00:00:40,520 --> 00:00:41,560 50 million. 21 00:00:41,560 --> 00:00:43,000 Okay, yeah, that puts things in perspective. 22 00:00:43,000 --> 00:00:44,360 And it just keeps getting worse. 23 00:00:44,360 --> 00:00:46,880 So yeah, framework focusing on repairability. 24 00:00:46,880 --> 00:00:48,880 It could be huge, a real game changer. 25 00:00:48,880 --> 00:00:51,500 So to fight that, framework is all about 26 00:00:51,500 --> 00:00:55,440 making laptops that last and can be fixed if they break. 27 00:00:55,440 --> 00:00:58,160 Which honestly feels kind of revolutionary these days. 28 00:00:58,160 --> 00:00:59,560 It's like a throwback, right? 29 00:00:59,560 --> 00:01:01,000 Back when things were built to last. 30 00:01:01,000 --> 00:01:02,040 Seriously. 31 00:01:02,040 --> 00:01:04,440 So we're doing a deep dive into their framework laptop, 32 00:01:04,440 --> 00:01:06,880 13 guides, and I gotta say, 33 00:01:06,880 --> 00:01:10,560 the sheer number of parts they offer is mind-blowing. 34 00:01:10,560 --> 00:01:12,200 Like, they've thought of everything. 35 00:01:12,200 --> 00:01:13,080 It's really impressive. 36 00:01:13,080 --> 00:01:15,920 They're all about this idea of modular design, 37 00:01:15,920 --> 00:01:18,320 which is like the heart of their whole approach. 38 00:01:18,320 --> 00:01:19,800 Modular design. 39 00:01:19,800 --> 00:01:23,840 Okay, so for those of us who aren't tech wizards, 40 00:01:23,840 --> 00:01:26,280 what does that even mean when we're talking about a laptop? 41 00:01:26,280 --> 00:01:29,720 So imagine instead of it being this mysterious black box, 42 00:01:29,720 --> 00:01:33,640 your laptop is more like Lego bricks. 43 00:01:33,640 --> 00:01:35,880 With modular design, the Framework laptop 44 00:01:35,880 --> 00:01:37,800 is made up of all these interchangeable parts. 45 00:01:37,800 --> 00:01:39,000 Okay, I think I'm getting it. 46 00:01:39,000 --> 00:01:40,920 So like, say your webcam breaks. 47 00:01:40,920 --> 00:01:42,720 Instead of replacing the whole display, 48 00:01:42,720 --> 00:01:45,080 which is what you'd normally have to do with Framework, 49 00:01:45,080 --> 00:01:46,800 you just swap out that one module. 50 00:01:46,800 --> 00:01:47,640 Easy peasy. 51 00:01:47,640 --> 00:01:48,460 Well, that makes sense. 52 00:01:48,460 --> 00:01:50,320 So it's about being able to fix things yourself. 53 00:01:50,320 --> 00:01:51,160 Yeah. 54 00:01:51,160 --> 00:01:51,980 But it's more than that, right? 55 00:01:51,980 --> 00:01:52,820 Right. 56 00:01:52,820 --> 00:01:54,040 Upgrades become a breeze, too. 57 00:01:54,040 --> 00:01:57,520 Their website talks about how you can upgrade to a 13th gen 58 00:01:57,520 --> 00:02:00,140 Intel Core processor, which would, by the way, 59 00:02:00,140 --> 00:02:03,680 be a major performance boost, smoother multitasking, 60 00:02:03,680 --> 00:02:04,880 everything. 61 00:02:04,880 --> 00:02:08,200 Or, and this is wild, you can swap to an entirely different 62 00:02:08,200 --> 00:02:11,160 chipset, like the AMD Ryzen 7040 series. 63 00:02:11,160 --> 00:02:11,600 Whoa. 64 00:02:11,600 --> 00:02:13,920 They actually encourage you to take the laptop apart. 65 00:02:13,920 --> 00:02:15,800 That's both amazing and terrifying to me 66 00:02:15,800 --> 00:02:16,840 at the same time. 67 00:02:16,840 --> 00:02:19,880 Well, they do provide these super detailed installation 68 00:02:19,880 --> 00:02:21,440 guides on their website. 69 00:02:21,440 --> 00:02:24,040 Step-by-step, clear diagrams, the works. 70 00:02:24,040 --> 00:02:25,360 So it's DIY. 71 00:02:25,360 --> 00:02:28,600 But they actually give you the tools to do it yourself. 72 00:02:28,600 --> 00:02:29,440 That's a relief. 73 00:02:29,440 --> 00:02:29,960 Yeah. 74 00:02:29,960 --> 00:02:32,480 Speaking of DIY, we found this great blog post 75 00:02:32,480 --> 00:02:34,240 by this guy, Stefan Luckow. 76 00:02:34,240 --> 00:02:37,840 He's from this website, Gesellschaftsreinficlingfondingen. 77 00:02:37,840 --> 00:02:39,520 Try saying that five times fast. 78 00:02:39,520 --> 00:02:40,320 No kidding. 79 00:02:40,320 --> 00:02:43,160 Anyway, Stefan, he was really into this whole open source 80 00:02:43,160 --> 00:02:45,180 repairable thing that Framework is doing. 81 00:02:45,180 --> 00:02:46,920 And he documented his whole experience, 82 00:02:46,920 --> 00:02:49,200 like building and using one of these laptops. 83 00:02:49,200 --> 00:02:52,320 And that ties into this whole right to repair movement. 84 00:02:52,320 --> 00:02:55,800 Giving consumers the right to actually repair their stuff, 85 00:02:55,800 --> 00:02:59,240 modify it, and push back against this whole planned obsolescence 86 00:02:59,240 --> 00:02:59,720 thing. 87 00:02:59,720 --> 00:03:00,220 Exactly. 88 00:03:00,220 --> 00:03:00,720 And get this. 89 00:03:00,720 --> 00:03:03,680 This guy, Stefan, he was already replacing Mac OS 90 00:03:03,680 --> 00:03:05,400 with Linux on his MacBooks. 91 00:03:05,400 --> 00:03:06,360 Oh, wow. 92 00:03:06,360 --> 00:03:08,000 Yeah, that's not for the faint of heart. 93 00:03:08,000 --> 00:03:09,520 Apple does not make it easy. 94 00:03:09,520 --> 00:03:10,760 Not at all. 95 00:03:10,760 --> 00:03:13,400 But he was super intrigued by Framework's approach, 96 00:03:13,400 --> 00:03:16,000 decided to go all in, even got the DIY 97 00:03:16,000 --> 00:03:17,720 edition of their laptop. 98 00:03:17,720 --> 00:03:20,480 And get this, he said the experience was, quote, unquote, 99 00:03:20,480 --> 00:03:21,320 boring. 100 00:03:21,320 --> 00:03:22,480 Boring. 101 00:03:22,480 --> 00:03:23,840 Boring. 102 00:03:23,840 --> 00:03:24,840 Can you believe that? 103 00:03:24,840 --> 00:03:27,680 He was expecting all these challenges, DIY open source. 104 00:03:27,680 --> 00:03:29,680 But he's like, nope, it just worked. 105 00:03:29,680 --> 00:03:32,140 I guess that's a testament to how well-designed 106 00:03:32,140 --> 00:03:33,560 the Framework laptops are. 107 00:03:33,560 --> 00:03:36,080 Then if even someone like him, who's clearly 108 00:03:36,080 --> 00:03:37,920 comfortable getting his hands dirty, 109 00:03:37,920 --> 00:03:39,800 didn't run into any major issues. 110 00:03:39,800 --> 00:03:40,360 Totally. 111 00:03:40,360 --> 00:03:43,240 He was super impressed with how easy it was to set up, 112 00:03:43,240 --> 00:03:46,640 how well it performed, how solid the build quality felt. 113 00:03:46,640 --> 00:03:48,480 He was not expecting that, apparently. 114 00:03:48,480 --> 00:03:49,560 That's really interesting. 115 00:03:49,560 --> 00:03:52,440 So they're not just appealing to hardcore techies then, 116 00:03:52,440 --> 00:03:55,000 but to people who just want a solid laptop that happens 117 00:03:55,000 --> 00:03:56,760 to be repairable and upgradable. 118 00:03:56,760 --> 00:03:57,440 Exactly. 119 00:03:57,440 --> 00:03:59,400 But this brings up another question, right? 120 00:03:59,400 --> 00:04:03,800 This whole repairable, sustainable tech thing. 121 00:04:03,800 --> 00:04:07,520 How much of it is marketing hype versus a genuine commitment 122 00:04:07,520 --> 00:04:10,240 to actually doing things differently? 123 00:04:10,240 --> 00:04:12,200 It's the million dollar question, right? 124 00:04:12,200 --> 00:04:15,320 And to be fair, Framework is upfront about the fact 125 00:04:15,320 --> 00:04:17,640 that like achieving true sustainability 126 00:04:17,640 --> 00:04:20,440 in electronics manufacturing, it's really, really hard. 127 00:04:20,440 --> 00:04:22,720 In fact, they straight up say on their website, 128 00:04:22,720 --> 00:04:23,720 we are not sustainable. 129 00:04:23,720 --> 00:04:25,280 We are not sustainable. 130 00:04:25,280 --> 00:04:26,640 Wow, OK, that's a bold move. 131 00:04:26,640 --> 00:04:28,440 You don't see many companies saying that out loud. 132 00:04:28,440 --> 00:04:28,940 Right. 133 00:04:28,940 --> 00:04:31,000 So are they just being brutally honest, 134 00:04:31,000 --> 00:04:33,800 or is it some next level marketing tactic 135 00:04:33,800 --> 00:04:34,960 to get ahead of the critics? 136 00:04:34,960 --> 00:04:35,600 I'm not sure. 137 00:04:35,600 --> 00:04:36,600 Could be a bit of both. 138 00:04:36,600 --> 00:04:38,480 It's hard to say, but it definitely 139 00:04:38,480 --> 00:04:39,560 makes you pay attention. 140 00:04:39,560 --> 00:04:41,400 So are they just being realistic, 141 00:04:41,400 --> 00:04:43,720 or are they trying to pull a fast one? 142 00:04:43,720 --> 00:04:44,960 I think they're being genuine. 143 00:04:44,960 --> 00:04:47,400 They could easily slap a green label on their stuff 144 00:04:47,400 --> 00:04:49,200 and call it a day, you know? 145 00:04:49,200 --> 00:04:52,080 But they're going deeper, actually analyzing 146 00:04:52,080 --> 00:04:55,000 their process, trying to make a real difference. 147 00:04:55,000 --> 00:04:56,920 OK, so they're admitting they're not perfect, 148 00:04:56,920 --> 00:04:58,800 but they're actively trying to improve. 149 00:04:58,800 --> 00:04:59,520 Exactly. 150 00:04:59,520 --> 00:05:01,960 And they're not just relying on the repairability aspect 151 00:05:01,960 --> 00:05:02,600 either. 152 00:05:02,600 --> 00:05:04,600 They have this whole section on their website 153 00:05:04,600 --> 00:05:07,120 dedicated to their sustainability initiatives, 154 00:05:07,120 --> 00:05:09,800 using recycled materials, partnering with carbon 155 00:05:09,800 --> 00:05:11,760 offsetting programs, all of that. 156 00:05:11,760 --> 00:05:14,060 OK, so they're putting their money where their mouth is, 157 00:05:14,060 --> 00:05:15,520 at least to some extent. 158 00:05:15,520 --> 00:05:17,760 So let's get into those initiatives. 159 00:05:17,760 --> 00:05:19,400 On their sustainability page, they 160 00:05:19,400 --> 00:05:23,060 highlight four main things, designing for longevity, 161 00:05:23,060 --> 00:05:26,000 module reuse, a refurbished program, 162 00:05:26,000 --> 00:05:28,100 and using climate conscious materials. 163 00:05:28,100 --> 00:05:30,400 And this is where things get really cool. 164 00:05:30,400 --> 00:05:33,160 Their focus on module reuse. 165 00:05:33,160 --> 00:05:34,960 Super innovative. 166 00:05:34,960 --> 00:05:37,960 So they actually release these 3D printable cases 167 00:05:37,960 --> 00:05:40,140 for the Framework Laptop 13's main board. 168 00:05:40,140 --> 00:05:41,880 So even if you upgrade your laptop, 169 00:05:41,880 --> 00:05:45,720 you can repurpose the main board into a standalone computer. 170 00:05:45,720 --> 00:05:46,840 Wait, what? 171 00:05:46,840 --> 00:05:47,680 That's so smart. 172 00:05:47,680 --> 00:05:48,040 Right. 173 00:05:48,040 --> 00:05:50,000 And they've even partnered with Cooler Master 174 00:05:50,000 --> 00:05:53,800 to create a more, I don't know, robust main board case. 175 00:05:53,800 --> 00:05:56,680 They're encouraging users to get creative, extend the life 176 00:05:56,680 --> 00:05:57,880 cycle of these components. 177 00:05:57,880 --> 00:05:58,600 That's amazing. 178 00:05:58,600 --> 00:06:00,600 Giving those old laptop parts a new life 179 00:06:00,600 --> 00:06:02,640 instead of ending up in a landfill somewhere. 180 00:06:02,640 --> 00:06:03,320 Exactly. 181 00:06:03,320 --> 00:06:05,080 And speaking of extending the life cycle, 182 00:06:05,080 --> 00:06:07,480 they also have this refurbished program 183 00:06:07,480 --> 00:06:10,160 where they sell certified refurbished laptops 184 00:06:10,160 --> 00:06:11,120 at a lower cost. 185 00:06:11,120 --> 00:06:14,720 Which is fantastic, especially for budget-conscious consumers 186 00:06:14,720 --> 00:06:16,600 who also care about sustainability. 187 00:06:16,600 --> 00:06:17,100 Right. 188 00:06:17,100 --> 00:06:18,280 It's like a win-win. 189 00:06:18,280 --> 00:06:20,920 But let's talk about the materials they use for a sec. 190 00:06:20,920 --> 00:06:24,000 They talk a big game about using all these recycled materials 191 00:06:24,000 --> 00:06:25,320 in their laptops. 192 00:06:25,320 --> 00:06:27,400 So how do they actually stack up there? 193 00:06:27,400 --> 00:06:29,960 They break it down on their website, which I appreciate. 194 00:06:29,960 --> 00:06:34,400 Did you know that the top cover of the Framework Laptop 13, 195 00:06:34,400 --> 00:06:38,600 it's made from 75% post-industrial recycled 196 00:06:38,600 --> 00:06:39,240 aluminum? 197 00:06:39,240 --> 00:06:40,440 75%. 198 00:06:40,440 --> 00:06:41,640 That's actually really impressive. 199 00:06:41,640 --> 00:06:42,540 What does that even mean, though? 200 00:06:42,540 --> 00:06:44,240 Post-industrial recycled aluminum, 201 00:06:44,240 --> 00:06:46,280 is that different from regular recycled aluminum? 202 00:06:46,280 --> 00:06:46,780 Yeah. 203 00:06:46,780 --> 00:06:50,120 So it basically means that they're using aluminum scraps, 204 00:06:50,120 --> 00:06:52,840 like leftover bits from other manufacturing processes, 205 00:06:52,840 --> 00:06:54,960 rather than sourcing brand new aluminum. 206 00:06:54,960 --> 00:06:55,520 Oh, OK. 207 00:06:55,520 --> 00:06:57,520 So it's cutting down on waste from the get-go. 208 00:06:57,520 --> 00:06:58,800 Exactly. 209 00:06:58,800 --> 00:07:01,280 Creating new aluminum takes a ton of energy. 210 00:07:01,280 --> 00:07:04,520 So using recycled stuff like this, huge impact. 211 00:07:04,520 --> 00:07:06,080 And it's not just the top cover. 212 00:07:06,080 --> 00:07:09,720 Even their keyboard is made from 50% post-consumer recycled 213 00:07:09,720 --> 00:07:10,880 plastic. 214 00:07:10,880 --> 00:07:13,480 So that's plastic that's been collected and recycled 215 00:07:13,480 --> 00:07:15,160 after consumers are done with it. 216 00:07:15,160 --> 00:07:16,560 So they're putting a lot of thought 217 00:07:16,560 --> 00:07:19,000 into where the materials are coming from. 218 00:07:19,000 --> 00:07:21,000 But what about their carbon footprint? 219 00:07:21,000 --> 00:07:24,720 I mean, just making and shipping electronics 220 00:07:24,720 --> 00:07:26,440 must generate a ton of emissions. 221 00:07:26,440 --> 00:07:27,680 Do they address that at all? 222 00:07:27,680 --> 00:07:28,160 They do. 223 00:07:28,160 --> 00:07:30,440 They've partnered with a company called Running Tide 224 00:07:30,440 --> 00:07:31,680 for carbon offsetting. 225 00:07:31,680 --> 00:07:32,640 Running Tide. 226 00:07:32,640 --> 00:07:34,000 And this is where it gets interesting. 227 00:07:34,000 --> 00:07:36,560 They don't just plant trees, which is what most companies do 228 00:07:36,560 --> 00:07:37,440 for offsetting. 229 00:07:37,440 --> 00:07:38,920 Running Tide uses kelp. 230 00:07:38,920 --> 00:07:40,240 Kelp, like the seaweed. 231 00:07:40,240 --> 00:07:40,960 Yep. 232 00:07:40,960 --> 00:07:43,640 They use kelp-based carbon sequestration. 233 00:07:43,640 --> 00:07:45,880 So they're growing these kelp forests in the ocean. 234 00:07:45,880 --> 00:07:49,360 And then, get this, they sink them to the ocean floor. 235 00:07:49,360 --> 00:07:50,640 Wait, hold on. 236 00:07:50,640 --> 00:07:54,520 They're growing underwater forests to trap carbon? 237 00:07:54,520 --> 00:07:55,240 Pretty much. 238 00:07:55,240 --> 00:07:57,800 It's a whole lot more proactive than just planting trees, 239 00:07:57,800 --> 00:08:00,000 which sometimes feels like a Band-Aid solution. 240 00:08:00,000 --> 00:08:01,120 No kidding. 241 00:08:01,120 --> 00:08:01,840 That's amazing. 242 00:08:01,840 --> 00:08:03,720 So they're not just offsetting their emissions. 243 00:08:03,720 --> 00:08:07,160 They're actively trying to remove carbon 244 00:08:07,160 --> 00:08:07,960 from the atmosphere. 245 00:08:07,960 --> 00:08:09,160 That's the idea. 246 00:08:09,160 --> 00:08:10,720 It's definitely a different approach. 247 00:08:10,720 --> 00:08:12,760 It's a really interesting approach. 248 00:08:12,760 --> 00:08:14,520 But it's still kind of strange, right? 249 00:08:14,520 --> 00:08:17,820 With all these initiatives, they keep saying, quote unquote, 250 00:08:17,820 --> 00:08:19,840 we are not sustainable. 251 00:08:19,840 --> 00:08:21,760 If they're putting in all this work, 252 00:08:21,760 --> 00:08:23,520 why be so upfront about that? 253 00:08:23,520 --> 00:08:24,560 That's a good question. 254 00:08:24,560 --> 00:08:27,320 I think it speaks to this idea that sustainability is not 255 00:08:27,320 --> 00:08:29,640 a destination. 256 00:08:29,640 --> 00:08:30,680 It's a journey. 257 00:08:30,680 --> 00:08:32,760 And they're acknowledging that they're not perfect, 258 00:08:32,760 --> 00:08:34,560 that there's always room for improvement. 259 00:08:34,560 --> 00:08:37,160 OK, so they're not claiming to have all the answers, 260 00:08:37,160 --> 00:08:38,880 but they're at least trying to find them. 261 00:08:38,880 --> 00:08:40,680 And they're being open about that process. 262 00:08:40,680 --> 00:08:41,720 Yeah, exactly. 263 00:08:41,720 --> 00:08:43,380 And that's kind of refreshing, isn't it? 264 00:08:43,380 --> 00:08:45,680 I mean, compared to the usual corporate greenwashing 265 00:08:45,680 --> 00:08:49,040 we see all the time, this feels different, more honest 266 00:08:49,040 --> 00:08:49,880 somehow. 267 00:08:49,880 --> 00:08:50,920 I agree. 268 00:08:50,920 --> 00:08:54,480 They're being real about how complex this issue is. 269 00:08:54,480 --> 00:08:56,520 And they're kind of inviting their customers along 270 00:08:56,520 --> 00:08:58,520 for the ride, which I find really interesting. 271 00:08:58,520 --> 00:09:01,660 It's kind of refreshing to hear a company just admit that. 272 00:09:01,660 --> 00:09:04,880 That sustainability is a journey, not some finish line 273 00:09:04,880 --> 00:09:08,360 they've already crossed, makes their efforts seem more legit, 274 00:09:08,360 --> 00:09:09,200 don't you think? 275 00:09:09,200 --> 00:09:10,200 Definitely. 276 00:09:10,200 --> 00:09:13,560 It's way better than those vague sustainability promises 277 00:09:13,560 --> 00:09:14,640 so many companies make. 278 00:09:14,640 --> 00:09:16,400 You know, the ones that feel like they 279 00:09:16,400 --> 00:09:19,680 were written by a marketing team, hopped up on buzzwords? 280 00:09:19,680 --> 00:09:20,520 Oh, totally. 281 00:09:20,520 --> 00:09:21,400 I'm over that. 282 00:09:21,400 --> 00:09:24,240 But Framework seems to get it. 283 00:09:24,240 --> 00:09:27,000 They actually understand that real sustainability 284 00:09:27,000 --> 00:09:30,680 is about being transparent, being accountable, and always 285 00:09:30,680 --> 00:09:32,000 striving to do better. 286 00:09:32,000 --> 00:09:33,680 100%. 287 00:09:33,680 --> 00:09:36,600 And it's not just about what materials they use 288 00:09:36,600 --> 00:09:38,680 or how they offset their carbon. 289 00:09:38,680 --> 00:09:41,920 It's also about challenging that whole industry standard 290 00:09:41,920 --> 00:09:45,520 of making devices that are basically impossible to fix. 291 00:09:45,520 --> 00:09:47,120 Seriously, when was the last time 292 00:09:47,120 --> 00:09:49,760 you tried to open up a laptop or a smartphone 293 00:09:49,760 --> 00:09:52,200 without feeling like you needed like a whole toolkit 294 00:09:52,200 --> 00:09:53,400 and an engineering degree? 295 00:09:53,400 --> 00:09:53,900 Right. 296 00:09:53,900 --> 00:09:55,480 It's like they don't want you to fix it. 297 00:09:55,480 --> 00:09:56,720 Exactly. 298 00:09:56,720 --> 00:10:00,320 Companies have made it so hard and expensive to repair devices 299 00:10:00,320 --> 00:10:03,280 that it's often just cheaper to buy a new one, which 300 00:10:03,280 --> 00:10:05,040 is exactly what they want you to do. 301 00:10:05,040 --> 00:10:07,360 But Framework is like, nope, we're not playing that game. 302 00:10:07,360 --> 00:10:07,860 Yeah. 303 00:10:07,860 --> 00:10:09,240 They're like, repair your stuff. 304 00:10:09,240 --> 00:10:10,240 We'll even help you. 305 00:10:10,240 --> 00:10:10,920 I know. 306 00:10:10,920 --> 00:10:12,920 It's kind of radical when you think about it. 307 00:10:12,920 --> 00:10:14,000 Yeah, totally. 308 00:10:14,000 --> 00:10:17,720 They actually provide those super detailed repair guides 309 00:10:17,720 --> 00:10:20,520 we were talking about with step-by-step instructions 310 00:10:20,520 --> 00:10:23,720 and diagrams for pretty much every part of the laptop. 311 00:10:23,720 --> 00:10:26,280 And they're not hiding those guides behind any paywalls 312 00:10:26,280 --> 00:10:26,800 or anything. 313 00:10:26,800 --> 00:10:30,360 They're free on their website, complete with videos, even 3D 314 00:10:30,360 --> 00:10:31,600 models of the components. 315 00:10:31,600 --> 00:10:34,960 It's like, they want you to become your own tech support. 316 00:10:34,960 --> 00:10:37,200 Which is both empowering and a little intimidating 317 00:10:37,200 --> 00:10:38,720 at the same time. 318 00:10:38,720 --> 00:10:41,560 But do you think this approach could actually catch on? 319 00:10:41,560 --> 00:10:43,840 Like, is it realistic to think that the whole tech industry 320 00:10:43,840 --> 00:10:46,240 might actually shift in this direction? 321 00:10:46,240 --> 00:10:48,000 Because it's a pretty big departure from how 322 00:10:48,000 --> 00:10:49,560 things are usually done. 323 00:10:49,560 --> 00:10:50,440 It's a tough one. 324 00:10:50,440 --> 00:10:52,400 It's definitely an uphill battle. 325 00:10:52,400 --> 00:10:54,360 But I do think there's a real hunger out there 326 00:10:54,360 --> 00:10:56,040 for this kind of tech. 327 00:10:56,040 --> 00:10:57,600 People are tired of feeling like they 328 00:10:57,600 --> 00:11:00,800 have to buy a new phone or laptop every other year. 329 00:11:00,800 --> 00:11:02,680 And they're starting to care more and more 330 00:11:02,680 --> 00:11:05,080 about the environmental impact of all their gadgets. 331 00:11:05,080 --> 00:11:06,040 That's a good point. 332 00:11:06,040 --> 00:11:08,280 Plus, there's something really satisfying about being 333 00:11:08,280 --> 00:11:10,280 able to fix something yourself, right? 334 00:11:10,280 --> 00:11:12,520 Or keep using something for longer 335 00:11:12,520 --> 00:11:13,560 than you thought you could. 336 00:11:13,560 --> 00:11:16,440 It's like sticking it to the man, but in a good way. 337 00:11:16,440 --> 00:11:16,920 Totally. 338 00:11:16,920 --> 00:11:18,360 It's that whole sense of agency. 339 00:11:18,360 --> 00:11:21,640 Like, I'm in control of my tech, not the other way around. 340 00:11:21,640 --> 00:11:24,080 And when you combine that with the environmental benefits 341 00:11:24,080 --> 00:11:26,080 and the potential cost savings, it's 342 00:11:26,080 --> 00:11:28,800 a pretty compelling argument for this kind of approach. 343 00:11:28,800 --> 00:11:32,400 And speaking of cost savings, we should mention their refurbished 344 00:11:32,400 --> 00:11:33,360 program again. 345 00:11:33,360 --> 00:11:36,040 It's a really great option for people who are on a budget, 346 00:11:36,040 --> 00:11:38,760 but who still want to support what Framework is doing. 347 00:11:38,760 --> 00:11:39,480 Oh, for sure. 348 00:11:39,480 --> 00:11:41,400 And by selling refurbished devices, 349 00:11:41,400 --> 00:11:43,640 they're giving those laptops a second life, 350 00:11:43,640 --> 00:11:45,800 reducing the demand for brand new products, which 351 00:11:45,800 --> 00:11:46,960 is great for the planet. 352 00:11:46,960 --> 00:11:48,480 Winds all around. 353 00:11:48,480 --> 00:11:51,320 Plus, you get a Framework laptop, but for less money. 354 00:11:51,320 --> 00:11:52,840 What's not to love? 355 00:11:52,840 --> 00:11:55,300 But OK, back to this idea of a shift 356 00:11:55,300 --> 00:11:57,920 in how we think about tech. 357 00:11:57,920 --> 00:12:01,880 Can companies like Framework actually change people's minds? 358 00:12:01,880 --> 00:12:04,600 Because we've gotten so used to this whole disposable culture, 359 00:12:04,600 --> 00:12:07,160 this idea that newer is always better, 360 00:12:07,160 --> 00:12:08,480 can we actually go back? 361 00:12:08,480 --> 00:12:09,560 It's a big question. 362 00:12:09,560 --> 00:12:10,640 Honestly, I'm not sure. 363 00:12:10,640 --> 00:12:12,760 But I do think Framework is onto something 364 00:12:12,760 --> 00:12:15,360 with this whole repairable, sustainable thing. 365 00:12:15,360 --> 00:12:17,480 People are looking for alternatives. 366 00:12:17,480 --> 00:12:19,880 And I think the more companies like Framework pop up 367 00:12:19,880 --> 00:12:21,440 and the more successful they are, 368 00:12:21,440 --> 00:12:22,640 the more the rest of the industry 369 00:12:22,640 --> 00:12:23,880 is going to have to take notice. 370 00:12:23,880 --> 00:12:24,380 It's true. 371 00:12:24,380 --> 00:12:25,600 Success speaks volumes. 372 00:12:25,600 --> 00:12:26,880 And they're not just talking about it. 373 00:12:26,880 --> 00:12:28,300 They're out there actually doing it. 374 00:12:28,300 --> 00:12:28,800 Right. 375 00:12:28,800 --> 00:12:31,000 They're walking the walk, and that's huge. 376 00:12:31,000 --> 00:12:32,920 And we're seeing a real shift, I think, 377 00:12:32,920 --> 00:12:36,480 with consumers wanting more from the companies they support. 378 00:12:36,480 --> 00:12:38,320 People are looking for real action 379 00:12:38,320 --> 00:12:41,480 on things like sustainability and ethical manufacturing. 380 00:12:41,480 --> 00:12:42,360 100%. 381 00:12:42,360 --> 00:12:44,160 It's not just about the products anymore. 382 00:12:44,160 --> 00:12:46,680 It's about the values behind the products, the practices 383 00:12:46,680 --> 00:12:47,600 behind the products. 384 00:12:47,600 --> 00:12:48,160 Totally. 385 00:12:48,160 --> 00:12:49,720 And the best part is, consumers are 386 00:12:49,720 --> 00:12:52,360 starting to realize that they have a lot of power here. 387 00:12:52,360 --> 00:12:54,760 We can actually make a difference with our choices. 388 00:12:54,760 --> 00:12:56,280 Or wallets do the talking. 389 00:12:56,280 --> 00:12:57,480 Exactly. 390 00:12:57,480 --> 00:13:00,080 Every time someone buys a Framework laptop instead 391 00:13:00,080 --> 00:13:01,920 of a device from a company that isn't 392 00:13:01,920 --> 00:13:04,880 as committed to sustainability, that's a win. 393 00:13:04,880 --> 00:13:07,440 It's a vote for a better way of doing things. 394 00:13:07,440 --> 00:13:09,640 It's a powerful message. 395 00:13:09,640 --> 00:13:12,080 But as we've discussed, Framework 396 00:13:12,080 --> 00:13:14,040 is very upfront about the fact that they 397 00:13:14,040 --> 00:13:17,160 don't have all the answers when it comes to sustainability. 398 00:13:17,160 --> 00:13:19,200 They're still figuring things out as they go, 399 00:13:19,200 --> 00:13:20,200 just like the rest of us. 400 00:13:20,200 --> 00:13:20,880 And that's OK. 401 00:13:20,880 --> 00:13:22,440 I mean, no one has it all figured out. 402 00:13:22,440 --> 00:13:24,320 The most important thing is that they're trying. 403 00:13:24,320 --> 00:13:25,360 They're constantly learning. 404 00:13:25,360 --> 00:13:26,060 They're adapting. 405 00:13:26,060 --> 00:13:28,280 And they're always looking for ways to improve. 406 00:13:28,280 --> 00:13:30,080 They're on that journey with the rest of us. 407 00:13:30,080 --> 00:13:30,800 Exactly. 408 00:13:30,800 --> 00:13:32,960 And it's a journey I think more and more companies 409 00:13:32,960 --> 00:13:33,960 are going to have to start making, 410 00:13:33,960 --> 00:13:36,920 especially if they want to stay in the game because the world 411 00:13:36,920 --> 00:13:39,480 is changing and people are demanding better. 412 00:13:39,480 --> 00:13:41,740 It's pretty cool to see a company like Framework really 413 00:13:41,740 --> 00:13:45,360 embracing that journey, especially in an industry 414 00:13:45,360 --> 00:13:49,000 that often seems to put profits above literally everything 415 00:13:49,000 --> 00:13:49,600 else. 416 00:13:49,600 --> 00:13:50,880 It is refreshing, yeah. 417 00:13:50,880 --> 00:13:53,800 And it makes you think, what if this whole sustainability, 418 00:13:53,800 --> 00:13:57,240 repairability thing, what if this wasn't some niche thing? 419 00:13:57,240 --> 00:13:59,800 What if this was just how all tech was made? 420 00:13:59,800 --> 00:14:01,480 What kind of impact would that have? 421 00:14:01,480 --> 00:14:02,400 Right. 422 00:14:02,400 --> 00:14:05,880 Imagine a world where everything from your phone 423 00:14:05,880 --> 00:14:09,680 to your headphones was designed to be easily repaired, 424 00:14:09,680 --> 00:14:13,880 upgraded, and then when the time comes, totally disassembled 425 00:14:13,880 --> 00:14:15,760 so it could be recycled responsibly. 426 00:14:15,760 --> 00:14:16,680 That'd be huge. 427 00:14:16,680 --> 00:14:17,400 Totally. 428 00:14:17,400 --> 00:14:21,320 We could finally start making a dent in that e-waste problem. 429 00:14:21,320 --> 00:14:23,320 We could conserve resources, maybe even 430 00:14:23,320 --> 00:14:25,640 move towards a more circular economy 431 00:14:25,640 --> 00:14:27,680 where tech is designed to last. 432 00:14:27,680 --> 00:14:29,200 It's a pretty exciting thought. 433 00:14:29,200 --> 00:14:30,000 It really is. 434 00:14:30,000 --> 00:14:31,840 And it's not just about the environmental benefits 435 00:14:31,840 --> 00:14:32,360 either, right? 436 00:14:32,360 --> 00:14:32,880 Yeah. 437 00:14:32,880 --> 00:14:34,880 Think about how empowering that would be for people. 438 00:14:34,880 --> 00:14:36,960 No more feeling like you have to buy a new device 439 00:14:36,960 --> 00:14:39,120 every time something breaks or slows down a little. 440 00:14:39,120 --> 00:14:40,240 Exactly. 441 00:14:40,240 --> 00:14:42,720 People could hold onto their devices for way longer, 442 00:14:42,720 --> 00:14:45,520 knowing they could fix them or upgrade them if they wanted to. 443 00:14:45,520 --> 00:14:48,120 It would be a total shift in power from the big tech 444 00:14:48,120 --> 00:14:50,360 companies back to the consumer. 445 00:14:50,360 --> 00:14:53,240 It's like the ultimate right to repair victory. 446 00:14:53,240 --> 00:14:54,920 Though I guess some companies wouldn't 447 00:14:54,920 --> 00:14:56,320 be too thrilled about that. 448 00:14:56,320 --> 00:14:57,040 Yeah. 449 00:14:57,040 --> 00:14:59,660 The companies who rely on planned obsolescence 450 00:14:59,660 --> 00:15:03,160 to make money probably wouldn't be sending Framework a thank 451 00:15:03,160 --> 00:15:04,360 you card anytime soon. 452 00:15:04,360 --> 00:15:05,960 But for the planet and for people 453 00:15:05,960 --> 00:15:09,000 who are tired of this disposable tech culture, 454 00:15:09,000 --> 00:15:10,000 it would be huge. 455 00:15:10,000 --> 00:15:11,000 Absolutely. 456 00:15:11,000 --> 00:15:13,560 And who knows, maybe, just maybe, seeing Framework 457 00:15:13,560 --> 00:15:16,120 have some success with this will light a fire 458 00:15:16,120 --> 00:15:17,520 under some other companies. 459 00:15:17,520 --> 00:15:19,600 Hey, if they can do it, maybe we should too. 460 00:15:19,600 --> 00:15:20,600 Right. 461 00:15:20,600 --> 00:15:22,800 Competition can be a powerful motivator. 462 00:15:22,800 --> 00:15:25,140 Nothing like seeing someone else do something different 463 00:15:25,140 --> 00:15:28,280 and actually pull it off to get the creative juices flowing. 464 00:15:28,280 --> 00:15:28,920 Totally. 465 00:15:28,920 --> 00:15:32,920 The more companies that jump on this sustainable, ethical band 466 00:15:32,920 --> 00:15:35,040 wagon, the more normal it becomes. 467 00:15:35,040 --> 00:15:36,080 It's like a ripple effect. 468 00:15:36,080 --> 00:15:36,640 Exactly. 469 00:15:36,640 --> 00:15:38,720 And it all starts with companies like Framework 470 00:15:38,720 --> 00:15:40,680 willing to take a risk to do things differently 471 00:15:40,680 --> 00:15:43,720 and show the world that another way is possible. 472 00:15:43,720 --> 00:15:46,480 So for anyone listening who might be feeling a little, 473 00:15:46,480 --> 00:15:48,640 I don't know, disheartened by the way the tech industry 474 00:15:48,640 --> 00:15:51,520 usually operates, I think Framework's story 475 00:15:51,520 --> 00:15:52,960 offers some hope. 476 00:15:52,960 --> 00:15:55,920 They're proving that it's possible to do things 477 00:15:55,920 --> 00:15:57,640 differently, to make great products 478 00:15:57,640 --> 00:16:00,760 without trashing the planet or exploiting people. 479 00:16:00,760 --> 00:16:01,760 And that's pretty awesome. 480 00:16:01,760 --> 00:16:02,440 For sure. 481 00:16:02,440 --> 00:16:04,680 And more importantly, they're showing that it's something 482 00:16:04,680 --> 00:16:06,040 consumers actually want. 483 00:16:06,040 --> 00:16:08,160 We don't have to just accept the status quo. 484 00:16:08,160 --> 00:16:09,560 We can demand better. 485 00:16:09,560 --> 00:16:11,840 We can support companies that align with our values. 486 00:16:11,840 --> 00:16:14,240 We can actually use our wallets to shape 487 00:16:14,240 --> 00:16:16,040 the future of technology. 488 00:16:16,040 --> 00:16:20,400 It's a good reminder that we have more power than we think. 489 00:16:20,400 --> 00:16:22,320 All right, well, that was a lot. 490 00:16:22,320 --> 00:16:24,560 We covered a ton of ground about Framework, 491 00:16:24,560 --> 00:16:27,320 from their modular designs and open source philosophy, 492 00:16:27,320 --> 00:16:31,640 to their really interesting approach to sustainability. 493 00:16:31,640 --> 00:16:34,400 I don't know about you, but I'm feeling pretty inspired. 494 00:16:34,400 --> 00:16:36,640 It's not every day you see a tech company actually 495 00:16:36,640 --> 00:16:38,880 trying to make a positive difference in the world. 496 00:16:38,880 --> 00:16:40,520 And I've got to say, I'm really curious to see 497 00:16:40,520 --> 00:16:41,400 what they do next. 498 00:16:41,400 --> 00:16:42,000 Me too. 499 00:16:42,000 --> 00:16:43,480 It'll be interesting to see if they 500 00:16:43,480 --> 00:16:46,640 can keep this momentum going and really shake up the industry. 501 00:16:46,640 --> 00:16:48,440 I'm rooting for them. 502 00:16:48,440 --> 00:16:51,040 And on that note, we'd love to hear what you think. 503 00:16:51,040 --> 00:16:52,920 Would you consider a framework laptop? 504 00:16:52,920 --> 00:16:54,640 What would it take for more tech companies 505 00:16:54,640 --> 00:16:57,440 to embrace sustainability and repairability? 506 00:16:57,440 --> 00:16:58,920 Let us know your thoughts. 507 00:16:58,920 --> 00:17:01,560 Thanks for joining us for this deep dive.