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I forget the feeling that some company websites

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are trying to tell you a story that goes way beyond,

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you know, just like their About Us page.

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Well, we're about to do a deep dive into one of those.

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It's a Berlin-based communications agency

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called Georg Plus Georg.

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And from what you've shared with me,

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it doesn't seem like your typical agency website, huh?

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It's like they're almost inviting us

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to kind of decode their DNA,

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figure out what makes them tick.

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Yeah, and just to kick things off right,

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let's talk about that name.

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I mean, Georg Plus Georg.

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It's so simple and so memorable.

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It's almost like they've already won

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like half the branding battle

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before they've even shown us any of their work.

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Totally, it's such a smart move.

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Using the founder's shared middle name like that,

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it just immediately signals this sense

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of like partnership and collaboration, right?

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Like these guys are in it together.

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And then on top of that,

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there's the tagline Meistered or a communication,

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which means masters of communication.

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It's this great mix of confidence and playfulness.

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Like they're winking at us while still showcasing,

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you know, they're serious about their expertise.

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So, okay, we know they're called Georg plus Georg,

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but what do they actually do?

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I took a deep dive into their services page

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and it seems like they do a little bit of everything.

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Yeah, their range is seriously impressive.

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I mean, they're doing everything

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from crafting communication strategies

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and designing logos to actually producing videos

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and putting together entire events.

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They even mentioned projects in Ethiopia,

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which I thought was super interesting.

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Ethiopia.

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That's not exactly like your average client meeting.

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When are we talking about, what year?

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2001.

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And when you think about a communications agency

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in Ethiopia back then,

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it really suggests that they're not afraid

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to go off the beaten path, you know?

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Like they're willing to find those unique opportunities

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that a lot of other agencies might just miss.

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Yeah.

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And you know what?

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That same kind of adventurous spirit

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is reflected in their client list too.

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Well, you're not kidding.

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I mean, we're talking about some big names,

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Audi, Deutsche Telekom, MTV.

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You know, they're working with the heavy hitters.

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But then on the other hand,

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you've got these smaller organizations

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and even political parties,

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like the Green Party in there too.

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So what's the common thread?

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What connects all these different clients?

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Well, that's the million dollar question, right?

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It seems to me like Jorg plus Jorg

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isn't just chasing the biggest paycheck out there.

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There's a definite pattern here,

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a preference for clients who are pushing boundaries,

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whether it's in like technology or sustainability

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or even the arts.

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And speaking of pushing boundaries,

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their work within Berlin itself is particularly interesting.

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Oh yeah, they actually dedicate a whole section

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to their Berlin projects, right?

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It's almost like they're not just working in Berlin,

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but like they're working with Berlin,

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like it's a love letter to their city.

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Exactly, and I think that this local engagement

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that we're seeing might actually be a really important clue

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to understanding their broader client choices.

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Okay.

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Maybe for them, it's all about identifying

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a certain kind of authenticity, right?

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Like a genuine commitment to making a difference

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no matter how big or small the project is.

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And that actually brings us to their work

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with artists and bands.

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It's a real mix, from big names like Adel Tawil

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and Die Fantastischen Wir to smaller indie groups.

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And this is where I think that whole

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finger on the pulse approach really comes through.

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I mean, they're supporting established artists,

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but they're also giving a platform

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to those who are just about to break through.

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It shows a really deep understanding

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of how the cultural landscape is evolving.

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Yeah, it's like they have this instinct

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for spotting creative potential.

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And it doesn't matter if it's a global brand

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or just a local band that's trying to find its voice.

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Exactly.

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And this brings us to, I think, the heart

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of what makes Georg plus Georg so fascinating.

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It's not just about what they do,

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it's about how they do it and who they do it with.

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Their team page, for example, it's anything but ordinary.

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I mean, you're telling me,

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it's like they said, forget corporate headshots,

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forget those bland bios, let's get personal.

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They've actually figured out a way to humanize their brand

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and it feels so genuine, so endearing.

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Like we find out that Johans, one of the founders,

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loves Tay-Tort, but he can't stand chocolate.

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Okay, I have to admit, when I read that little detail

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about Johannes and the chocolate, I laughed out loud,

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but it made me realize that these are real people, you know?

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Yeah.

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Their passions, they have their quirks,

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it's not just some faceless agency.

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And that right there is their secret sauce.

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They're not hiding their individuality,

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they're celebrating it.

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And it goes way beyond the founders too.

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They even dedicate space to their freelancers

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on the team page.

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That actually really struck me too.

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It's not just like a quick shout out at the bottom,

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it's a statement.

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Like they're saying, look, we value everyone

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who contributes to our success.

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Exactly.

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And remember Conrad, the camera whiz who bakes for the team,

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those little details paint a picture of a workplace

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as both professional and personable.

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They've somehow cracked the code on fostering

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a really strong team spirit, while still celebrating

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everyone's individual talents.

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And they even dedicate a whole section

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to what they call their Arby's wise, their way of working.

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And it's not just a bunch of empty buzzwords.

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They actually break down their process.

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And there's a clear emphasis on collaboration

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and getting the client really involved.

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Which is really refreshing when you think about it.

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They're talking about how they start each project

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by really deeply understanding the client's needs,

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their target audience, and the kind of tone

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they want to strike.

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So it's very much about finding solutions together,

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not just imposing their vision on the client.

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And they're not afraid to be bold.

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They use phrases like attention grabbing and surprising

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when they're describing their approach.

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Which totally makes sense when you

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start to look at their projects.

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Take the PENKU PARKOUR music festival, for example.

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They're not just doing PR for this thing.

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They're organizing events, producing videos,

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setting up live streams.

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It's a 360 degree approach.

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And those unverbloomed culture expedition

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end, which translates to like, bloomless cultural expeditions.

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Yeah, something like that.

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They're documenting everything from urban gardening projects

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to this spermile caravan, which is basically

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a caravan of discarded furniture.

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It really speaks to their ability

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to find something extraordinary in the seemingly mundane.

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It's a rare quality, and I'm sure it translates

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to their client work as well.

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It's like they have this radar for stories that

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might otherwise go untold.

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Just these hidden gems within Berlin's urban landscape.

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Yeah, and that kind of ties into, I think,

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the common thread that connects all their work.

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Whether we're talking about a global brand

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or some small local initiative, they're

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not just communicating information.

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They're revealing something much deeper, something authentic.

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And they're not afraid to get their hands dirty, literally.

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Remember when we were looking at those photos from Ethiopia?

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Oh, yeah.

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They were out there documenting low-cost housing projects,

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which is important work.

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But it's not exactly glamorous.

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No, not at all.

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But it really speaks volumes about their values.

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It's not just about creating these flashy campaigns.

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It's about using their skills to make a real difference,

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to give a voice to people and stories that might not otherwise

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be heard.

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So we've uncovered quite a bit about Georg plus Georg so far.

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I have.

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They have this really unique approach

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to branding, a diverse clientele.

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They're clearly committed to their team and to their city.

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Absolutely.

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But for someone who maybe isn't in the market

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for a communications agency, what's the big takeaway here?

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That's a good question.

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Yeah.

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I think there's a really valuable lesson here

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about the power of authenticity.

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Georg plus Georg's success.

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It's not just about their creative talent, which they

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obviously have in spades.

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It's also about their willingness

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to be themselves, to let their personalities and their values

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really shine through in everything they do.

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It's like they're saying, don't be

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afraid to be the quirky, passionate, community-loving

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version of yourself.

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Exactly.

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That's what makes you memorable.

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Because at the end of the day, that's

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what people connect with, right?

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Yeah.

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That authenticity, it resonates not just with clients,

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but with everyone who comes across their work.

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So next time we're browsing some company's website,

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maybe we should all try to channel our inner Georg

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plus Georg a little bit.

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I'd like that.

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Look beyond that polished facade and just ask ourselves,

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what's their story?

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What makes them tick?

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And who knows?

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You might be surprised by what you find.

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And on that note, we'll leave you with this final thought.

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What would the world be like if more companies embraced

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that Georg plus Georg philosophy?

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OK.

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You know, focusing on genuine connection,

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creative collaboration, and using their platform for good.

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It's an inspiring thought.

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It is, isn't it?

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It really is.

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And maybe, just maybe, it's the future

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that we can all help create.

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I feel like they have this almost like a sixth sense

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for finding those stories that deserve to be told.

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Yeah.

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And what really struck me is that they're not

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afraid to kind of roll up their sleeves

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and get involved in those stories too.

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Right, like they're not just observing from a distance.

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Exactly.

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They're right there in the thick of it.

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Yeah.

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And speaking of getting involved,

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remember when we were talking about their work in Ethiopia.

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Oh, yeah.

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Like they weren't just parachuting

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in to film some fancy ad campaign or something.

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Right, they were documenting those low cost housing

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projects.

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Yeah, which is, like you said before,

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incredibly important work, but maybe not the most

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glamorous gig in the world.

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Definitely not, but that's what makes it so impressive.

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Yeah.

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Because it shows that they're not just paying lip service

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to these ideas.

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Right.

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They're actually putting their money where their mouth is

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and using their platform to make a real difference.

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So I think it's safe to say we've

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uncovered a lot about Jorg, plus Jorg, in this deep dive.

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We definitely have.

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I mean, we've talked about their unique approach to branding,

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their diverse clientele, their commitment to their team,

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their city.

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Their values.

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Yeah, and I have to say, I'm genuinely impressed.

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Me too.

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They're clearly doing something right.

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And I think that's a really good note to end on, actually.

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Because sometimes it's easy to get caught up in the day-to-day

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and forget that there are companies out there,

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like Jorg, plus Jorg, companies that are challenging the status

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quo and showing us that it's possible to be successful,

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while also staying true to your values.

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So maybe that's the biggest takeaway for all of us.

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Maybe so.

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That no matter what field we're in, no matter what kind of work

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we do, we can all strive to bring

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a little bit of that Jorg, plus Jorg spirit into the world.

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Couldn't agree more.

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And on that note, we'll wrap up this deep dive.

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Thanks for joining us and we'll see you next time.