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Welcome back, everybody, to the deep dive.

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And today we're diving deep into Ghost.

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Ooh, Ghost.

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It's an open source platform for online publishing,

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and it's making some serious waves.

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Interesting.

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By the end of this deep dive, you'll

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know exactly what Ghost is, why people love it,

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and how it could be the perfect tool for you,

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even if you're just starting out.

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Cool.

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Oh, and a big shout out to safeserver, our sponsor

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for this deep dive.

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Right.

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They are the experts in hosting software, just like Ghost.

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That's right.

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And they can guide you through that whole world

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of digital transformation.

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You can check them out at www.safeserver.day.day.

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Awesome.

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So let's get into it.

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Our sources describe Ghost as a powerful app

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for professional publishers to create,

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share, and grow a business around their content.

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It really stresses having complete control

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over your website and branding, which

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seems to be a big deal for creators these days.

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What are your initial thoughts?

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I think that focus on control is absolutely key.

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Many creators are just frustrated with the limits

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and the algorithms of those mainstream platforms.

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And Ghost offers a real alternative,

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a space where you own your content

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and set your own rules.

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I like that.

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And the fact that it's open source

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adds another layer to all of that.

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We've got to dig into that open source aspect.

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For sure.

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For listeners who might not know that term,

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could you break down what it means, especially

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for someone who's brand new to creating online?

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Yeah, so open source basically means

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the code behind the software is totally available.

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Anyone can use it, modify it, distribute it.

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For a new creator, this means transparency.

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You can see exactly how the platform works.

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There's also this massive community

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of developers constantly improving and adding

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new things to Ghost, which means you benefit from a platform

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that's always evolving.

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So it's not just about using the software.

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It's about being a community that shapes it.

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It's pretty cool.

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Yeah, and that community is something Ghost really pushes.

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It builds this sense of shared ownership, collaboration,

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which can be huge for someone just starting out.

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You're not just another user.

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You're part of something bigger.

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I like that a lot.

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So our sources point out that Ghost

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works for a bunch of different types of users.

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Creators, publishers, businesses, developers.

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When we say creators, who exactly

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are we talking about here?

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We're talking about anyone who wants

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to build a presence online and share their work.

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Writers, bloggers, podcasters, YouTubers, musicians, artists,

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even online educators.

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Really, it's about giving power to individual voices.

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So it's not just about having a blog.

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Not anymore.

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It's about building a whole world around your content.

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Exactly.

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And that's where Ghost's features really come in.

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Let's get into those features.

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The source material mentions easy site design,

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even if you don't have any coding skills.

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I think that's super appealing for people just starting out.

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I know it was for me.

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Absolutely.

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Ghost's interface is super user-friendly.

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They have these pre-designed themes that you can customize.

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So you can get a professional website up and running quickly.

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You're not stuck with a generic template,

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but you don't need to be a coding whiz either.

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It's a huge relief for people who just want

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to focus on making their content.

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Totally.

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And speaking of content creation,

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Ghost has a really intuitive editor.

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It's made to be distraction-free,

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so you can just write.

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One of the things that really jumped out at me

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from the source material was dynamic cards as a way

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to add visual interest and some interactivity to your content.

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What exactly are these dynamic cards?

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So think of them as building blocks for your content.

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They let you put things like images, videos, audio clips,

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even interactive stuff.

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Wow.

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Like polls or quizzes directly into your posts.

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Really?

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This makes your content more engaging and visually appealing,

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which is super important online these days.

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It's like having a multimedia toolbox right inside your editor.

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Exactly.

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That's got to be a game changer for keeping

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your audience interested.

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Oh, for sure.

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And these cards are made to work perfectly

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with all sorts of media.

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You're not just stuck with text and static images anymore.

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You can really bring your content to life.

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So Ghost really gives creators the tools

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to build a strong, visually appealing online presence.

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But what about connecting with your audience?

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That's where the audience growth tools come in.

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Ghost has built-in features for email lists

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and managing subscriptions, which

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are key for any creator who wants

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to build a direct connection with their audience.

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Makes sense.

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You can even do free or paid memberships

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to offer special content and build a community.

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It's like having your own little platform.

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Inside the bigger ghost platform.

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That level of control is pretty impressive.

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And what's really smart is how ghost makes those audience

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building tools.

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A core part of the platform, you don't

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need to use a bunch of different services

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and try and make them play nice.

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It's all streamlined right there in ghost.

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So ghost is really thought through the whole process

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of creating, sharing, and building

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a community around your content.

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And it's always evolving because it's open source.

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The community is always finding ways to make it better

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and add new features.

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So what you have today might be even better tomorrow.

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I like that.

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Right.

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It's incredible how ghost manages

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to be both so powerful and user friendly.

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Yeah.

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Especially for those just starting their online journey.

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It's designed that way.

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But ghost isn't just for individuals, is it?

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Not at all.

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Our sources mentioned businesses are using it, too.

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Oh, yeah.

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Businesses are realizing how important content marketing

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is these days.

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Right.

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And ghost gives them the tools to do it really well.

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Imagine a company blog that looks amazing,

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is easy to manage, and works perfectly

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with your other marketing stuff.

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That's what ghost brings to the table.

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It does seem like a natural fit for businesses

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who want to own their content.

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Absolutely.

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And connect directly with their audience.

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That direct connection is key.

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And ghost doesn't stop there.

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It also has features for developers

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who want to really customize the platform

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and extend what it can do.

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That makes perfect sense, given its open source nature.

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Developers can really dive in and make it their own.

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So they can create custom themes,

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build new integrations, really tailor ghost

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to fit their specific needs.

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Exactly.

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That flexibility is a big part of what

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makes ghost so appealing.

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To a wide range of users.

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For sure, it caters to so many different needs.

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It sounds like ghost has found that sweet spot

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between being easy for beginners and powerful enough

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for those more advanced users.

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They've done a good job of balancing those two.

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Our sources mentioned some real world examples

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of ghost in action.

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OK.

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One that caught my eye was Ali Abdaal.

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Oh, yeah, I know him.

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YouTuber with millions of subscribers.

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He's huge.

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Who uses ghost to manage his entire online presence.

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Wow, that's impressive.

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What does that tell us about what ghost can do?

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I think it shows that ghost can handle even

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the biggest creators.

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Ali Abdaal uses it for his blog, his newsletter, online courses,

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membership community.

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All in one place.

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All in one place.

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It's a testament to how versatile and powerful ghost

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is.

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And it's not just for individuals either.

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Right.

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Our sources mentioned The Lever.

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OK.

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A political news website.

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Interesting.

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And Buffer, a social media management company.

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Oh, yeah, I've heard of them.

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As examples of organizations successfully using ghost.

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So ghost is really making a name for itself.

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It seems like it.

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Across different industries and types of content.

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Yeah, it's clearly a platform that

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can adapt to different needs.

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And scares.

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Individual creators.

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To established businesses.

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OK, so we've talked features, open source nature,

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real world examples.

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Right.

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But let's get down to basics.

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Why should someone pick ghost over other platforms out there?

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Well, there are a few key reasons.

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First, ghost is built to last.

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OK.

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It's a sustainable platform, funded by its users,

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not investors or advertisers.

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That's different.

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That means they're focused on building something

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that works for the community.

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Right.

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Not on making the most money possible.

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That's a big contrast to some other platforms.

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It is.

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Where algorithms and advertising

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seem to be the driving force behind everything.

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Exactly.

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With ghost, you're not at the mercy of algorithms

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that could change overnight.

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It must be a relief.

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It is.

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You have so much more control over your content

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and how it reaches your audience.

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Our sources highlight ghost's commitment

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to security and maintenance.

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Oh, yeah.

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Which is so important in the digital world these days.

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Absolutely.

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They take security very seriously at ghost.

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They have a whole team that's always watching the platform

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and releasing updates to make sure your data is safe.

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That's reassuring.

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It's crucial for any platform handling

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sensitive information.

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Yeah, especially for creators building businesses

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around their content.

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Couldn't agree more.

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So security and sustainability, those

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are strong arguments for ghost.

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Definitely.

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But in a world that's overflowing with content,

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how can creators using ghost actually stand out?

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That's the big question, isn't it?

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And it goes beyond just the platform you choose.

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But ghost does give you some advantages.

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Because you own your content and have control

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over your audience data.

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You can build real direct relationships.

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With your readers, viewers, listeners.

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Exactly.

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It's about fostering that sense of community and belonging.

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Which seems to be something people really crave these days.

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They do.

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It's something that's often missing in today's online world.

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So by choosing ghost, creators aren't just

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choosing a platform, they're choosing a different way

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of interacting with their audience.

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It's about moving away from that broadcast model, where

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you're just pushing content out there into the void.

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And towards a more collaborative model,

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you're actually building a community around your work.

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That's a powerful way to think about it.

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It is.

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And ghost gives you the tools to make that happen.

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How so?

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From built-in email marketing to membership options,

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it's designed to help you cultivate

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that loyal and engaged audience.

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That's really interesting.

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I love how ghost really empowers creators

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to build something that's both meaningful and sustainable

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online.

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It is refreshing.

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It's not just about chasing clicks and algorithms.

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Right.

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It's about creating genuine connections.

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It really is.

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So we've covered a lot about ghost.

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Its features, its advantages, how

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it's being used in the real world.

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Right.

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But before we wrap up this deep dive,

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I want to get your perspective on how ghost

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fits into the bigger picture of online publishing.

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There are so many platforms out there, each

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with its own strengths and weaknesses.

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Where does ghost stand in all of that?

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Well, I think it's important to remember

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that ghost isn't trying to be everything to everyone.

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It's not social media like Facebook or Instagram.

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And it's not microblogging like Twitter.

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It can be compared to website builders like WordPress

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or Squarespace.

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I can see that.

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But it has a different focus.

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So what would you say is ghost's unique selling point?

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I'd say it's the combination of ownership, flexibility,

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and community.

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OK, break that down for me.

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Ghost really puts creators in control.

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You own your content, your data, your branding.

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You're not at the mercy of some algorithm

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or the policies of a giant corporation.

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That's a big deal.

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It is.

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And because it's open source, you've

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got the flexibility to make the platform work the way you want.

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And that community aspect seems like a big plus.

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Oh, absolutely.

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The ghost community is amazing, so active and supportive.

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Cool.

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Tons of resources, forums, tutorials, documentation.

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And because it's constantly being developed and improved,

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you're always on the cutting edge.

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So it's more than just the software itself.

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It's about being a part of this ecosystem that's

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always pushing forward.

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Exactly.

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And that's a big draw for creators who are

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looking for a long-term solution.

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It makes sense as we wrap up this deep dive.

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I want to leave our listeners with something to think about.

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In a world that's constantly changing,

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how can creators future-proof their online presence?

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That's a tough one.

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It is.

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Does Ghost offer any insights on that?

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Well, I think Ghost's focus on ownership and control

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is a good place to start.

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By owning your platform and your data,

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you're less affected by all the changes happening

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in the digital world.

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So it's about building something you actually

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control instead of relying on other platforms that

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could change their rules.

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Or just disappear completely.

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That's scary.

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It can happen.

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And that sense of ownership can be really empowering.

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It gives you the freedom to adapt, evolve, experiment

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without being held back by external factors.

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So no one can predict the future.

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But Ghost gives you a way to build

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a more lasting and resilient presence online.

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I think that's a great way to put it.

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I agree.

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It's been a fascinating deep dive into Ghost.

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It has.

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I hope our listeners learned something

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about what makes this platform so interesting.

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Me too.

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And before we go, another big thank you

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to safeserver for sponsoring this episode.

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They're great.

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If you need help with hosting software or digital

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transformation, check them out.

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00:13:26,860 --> 00:13:27,360
Yeah.

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At www.safeserver.de.

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For sure.

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And that's it for this deep dive into Ghost.

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Thanks for having me.

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Till next time, keep exploring, keep creating,

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and keep diving deep.