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Okay, so get this right, there's this company,

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they're called IndieLux, and they're based in Germany.

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Okay, I'm familiar with Germany, of course,

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but not this company, what do they do?

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So they're all about solar power, but like, with a twist.

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Imagine, ugh, it's like this,

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you know those balcony power plant setups?

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Yeah, I've heard that term thrown around,

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balcony craft work, it's like small scale solar

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for apartments and such, right?

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Exactly, that's what IndieLux is into.

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But what's wild is they're making it crazy simple.

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Their website makes it sound as easy as plugging in like,

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I don't know, a toaster.

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Hmm, bold claim.

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But honestly, making solar that user friendly would be huge.

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People are more conscious of green energy than ever,

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but the tech can be intimidating.

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No, for sure.

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And that's where IndieLux seems different.

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But before we go full solar nerd on this,

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what's the big deal about this company specifically?

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Why are WE doing a deep dive on them?

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Well, from what I'm seeing on their site,

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they're not just some new kid on the block, you know?

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They've been at this for a while, which in the tech world,

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that's saying something.

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OK, so spill the tea.

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What's their story?

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Well, they've been ahead of the curve for a while now.

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Back in 2014, get this, they patented a tool-free mounting

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system for their panels.

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2014.

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Well, that's forward thinking.

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Right.

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Most companies were still figuring out

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how to make the panels themselves back then,

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and IndieLux was already thinking

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about user friendly installation.

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OK, color me impressed.

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So it's not just about the tech itself.

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They're thinking about the whole experience.

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But hold on, back in 2014, were these balcony setups even legal?

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I feel like there were a lot of regulations around solar

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back then.

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That's the really interesting part.

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They were actually instrumental in changing German regulations

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to allow for these smaller setups.

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Wait, are you serious?

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Yeah.

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Imagine being so passionate about your product

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that you actually help rewrite the rulebook that's IndieLux.

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This founder sounds like a total rock star.

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What's their deal?

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He's a regenerative energy engineer.

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And let me tell you, his passion for democratizing energy

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production really comes through in everything they do.

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I'm picking up what you're putting down.

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So it's not just business for them, it's personal.

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But let's dive into the nitty gritty of their tech

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for a second.

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They've got this ready-to-plugin system, right?

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Right, it's one of their big selling points.

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So my question is, and maybe this is obvious,

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but why not just go for bigger panels if you want more power?

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What's so special about their system?

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Ah, that's where things get interesting.

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It's not always about going bigger.

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Sometimes it's about being smarter.

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Think about it like this.

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You wouldn't plug 10 space heaters into one outlet, right?

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Oh, wow.

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That's asking for a disaster.

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Exactly.

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Larger solar panels on a balcony can actually

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pose a similar risk to your home's wiring.

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You could overload your circuits.

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OK, now it's making sense.

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Too much of a good thing, I guess.

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Exactly.

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So IndieLux's ready-to-plugin system

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is designed to provide higher wattage, up to 2,000 watts,

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without overloading your circuits.

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It's like they've engineered a safety net right

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into the system.

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So more power, but safely.

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That's reassuring, especially for something

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you might be installing yourself.

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And I see on their website, they even

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got a chart comparing their tech to competitors.

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I always find those interesting.

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What's the verdict?

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It's clear they're not just trying

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to be the cheapest option out there.

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Their focus seems to be on striking that balance.

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Accessible, powerful, but also responsible solar technology.

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Smart.

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They've really thought this through.

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But here's the thing.

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They're pretty upfront about looking for investors, right?

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That's a big part of why their website exists.

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Why now, though?

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What's the play?

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Yeah.

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I mean, it's not exactly subtle, is it?

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They're putting it out there, that's for sure.

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So what's the grand plan?

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Are they just trying to, I don't know,

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sell a zillion of these balcony setups and call it a day?

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Or is there something bigger going on?

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Well, if you dig a little deeper into their website,

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no pun intended, it seems like they're

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aiming for something a bit more ambitious.

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OK, I'm intrigued.

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Laid on me.

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Ambitious how?

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They're talking about building a whole ecosystem

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around this ready-to-plug-in technology.

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Hold up, a whole ecosystem?

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That's a pretty big step up from just selling these plug

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and play panels, isn't it?

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It is, but think about it.

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They're not just talking about manufacturing.

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They want to partner with distributors,

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create a network of installers,

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even ramp up their software capabilities

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the whole nine yards.

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Wow, so they're not just thinking about the tech itself.

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They want to change the whole landscape

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of how we access and use solar energy.

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Exactly, and honestly, that kind of disruption,

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that's what really gets investors excited.

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Because it's not just about making a quick buck, right?

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Right, this is about backing a vision,

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supporting a complete shift in the energy sector,

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long game stuff.

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Okay, I can see that.

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It's almost like, I don't know if this analogy works,

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but it's like, they want to be the Android of solar panels.

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I get what you mean.

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An open platform that other companies can build on,

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that's a bold move, for sure.

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But is it realistic?

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That's the million dollar question.

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Yeah, that's what I'm wondering,

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because we're not just talking about

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tweaking a design or something.

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This would require a massive overhaul.

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Infrastructure, consumer behavior, regulations.

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All of it, and let's not forget,

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convincing investors to buy into this vision

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and put their money where their mouth is,

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it's a long shot.

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It sounds like a wild ride,

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both for IndieLux and anyone who invents in them.

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Absolutely, but even with the risks,

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you gotta admit, there's something kind of inspiring

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about their story, right?

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Totally.

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It's refreshing to see a company so gung-ho

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about making a positive impact.

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They're not just trying to line their pockets.

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It's refreshing, isn't it?

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And you can tell it's not just a marketing ploy.

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They walk the walk.

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Remember how they pushed for those

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regulatory changes in Germany?

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That takes serious commitment.

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They're not just talking the talk.

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They're out there doing the work.

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Exactly, and that kind of proactive approach,

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that's what sets them apart.

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A lot of companies would just wait

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and see how the market evolves.

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But IndieLux, they're out there shaping the market

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to fit their vision.

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Love that.

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Okay, I'm getting a little fired up here.

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This is way bigger than just some company-hawking

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solar panels.

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This is about a fundamental change in how we view energy.

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But you know, all this talk about changing the world,

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it's easy to get swept up in the hype.

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What about the potential downsides?

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What could go wrong?

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Oh, for sure.

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Anytime you're talking about a venture this ambitious,

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there are inherent risks.

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Scaling up an operation like this takes serious capital,

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and there's no guarantee of success.

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So even if their tech is sound,

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the market might not play ball.

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Exactly, and the renewable energy sector

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is getting more competitive by the day.

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Investors are gonna be looking at everything,

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their financials, their team,

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the regulatory landscape, the competition.

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It's a lot to juggle.

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So it's not a sure bet by any stretch of the imagination?

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No, not at all, but there's something about Indilex's story

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that's just, I don't know, it's exciting, you know?

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I get it, it's like they've tapped into something

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bigger than themselves.

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It's not just about selling a product,

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it's about hope, isn't it?

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The idea that we can actually change things for the better.

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It is, it's inspiring, but it also begs the question,

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what can our listeners do with all this, right?

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Not everyone's about to start a solar company.

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Right, but maybe they don't have to.

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IndieLux is almost a case study, you know?

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It proves something is possible.

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Totally, and they're not even operating in Silicon Valley

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or some tech hub, if it can happen in Germany.

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It can happen anywhere.

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So for our listener who's fired up right now,

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but maybe feeling a little lost, what's a good first step?

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Aside from checking their local zoning laws,

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which, let's be honest, sounds kind of boring.

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Well, what struck me about IndieLux wasn't just the tech,

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but how they built that whole network.

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The partnerships, the installers,

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it takes a village, right?

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Ooh, I like where you're going with this.

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Find your people.

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Are there sustainability groups in your town?

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Online forums for this stuff?

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Even just asking around at a hardware store

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can be eye-opening.

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I love that.

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You never know who you'll meet.

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Maybe there's already a Balkan craft work enthusiast

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down the street and you just haven't bumped into them yet.

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Exactly.

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And even if it's starting smaller,

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just becoming more mindful of your own energy use,

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it all adds up.

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Those small changes can have a ripple effect.

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If IndieLux can shake up the energy sector,

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imagine what a bunch of motivated listeners can do, right?

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Now you're talking.

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That's the kind of energy we need.

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See what I did there?

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Okay, I'll stop.

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But seriously, this has been an awesome deep dive

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from a company website to the future

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of how we power our lives.

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The pleasure was all mine, truly.

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And to everyone listening,

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keep those brains be-buzzing and stay curious.