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Hey everyone and welcome back for another deep dive.

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You know, we love getting into the nitty gritty of things here and today is no

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exception. We are diving headfirst into the world of open source,

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mail delivery platforms. I know, right?

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Specifically we're going to be looking at postal. Okay. Which, you know,

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it might sound a little bit technical at first glance, but I promise you,

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it's something that affects pretty much all of us online in ways that we probably

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don't even realize. Yeah. Um, before we get into that though,

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a huge thank you to safe server for powering today's deep dive.

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Always appreciate them.

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They are the experts in hosting solutions and even digital transformation.

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That's right. So if that's something you're thinking about,

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be sure to check them out at www.safeserver.de. Absolutely. All right.

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So postal, open source, mail delivery. Sounds interesting.

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We're even talking about here.

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Well, I think the best way to understand postal is to think about like the big

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names in email, like, you know, send grid or mail.

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Postal is basically like having your own mini version of those running on your

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own servers. Okay. So instead of relying on like a big company to handle all my

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emails, I would have like my own setup. Exactly.

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But why would someone choose to do that? I mean, it sounds like a lot of work.

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You know, it definitely can be, but for some businesses or individuals,

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that control and that flexibility that comes with it is a real game changer.

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Okay. I see. Imagine, you know, being able to customize every single aspect of

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your email system from, you know, security protocols to sending limits.

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Yeah. You're not locked into a one size fits all solution.

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So like if I'm a company that's, you know, growing really quickly,

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I can scale my email system along with my growth.

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Precisely. You can adjust capacity as needed and it integrates seamlessly with

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your existing systems. Cool. And I'm not a developer, but I can imagine this is

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really appealing for developers too. Right? Absolutely. Yeah. Um, you know,

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our sources highlight a really cool feature called development mode. Okay.

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You're building a website and you're testing out, you know,

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email functionality with postal.

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You can actually hold those test emails in a queue and it prevents them from

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accidentally going out to like your whole subscriber list. Oh,

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that's a lifesaver. It is.

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I've definitely sent a few accidental test emails in my time. Oh yeah.

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We've all been there and it is not fun. No, it's not fun. But okay.

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So if I'm running my own email server, that also means I have to worry about

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security myself, right?

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That's a great question and security is definitely top of mind for anyone

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considering this. Yeah, it sounds kind of intimidating. Understandably so,

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but the good news is postal has a lot of security features built in. Okay.

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Like it integrates with spam assassin, which is a spam filter and are spammed,

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which is another spam filter. Gotcha.

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These tools help protect your emails from like viruses and other threats.

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So it's like having a whole security team working behind the scenes to keep my

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emails safe. Yeah, you can think of it that way. That makes me feel better. Good.

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But I am still kind of curious about this whole open sources thing. Okay.

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Like what does that actually mean for someone who might be considering using

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postal? Yeah.

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So open source basically means the code behind postal is publicly available.

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Okay. So anyone can see it, use it and modify it. That's interesting.

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So it's kind of like sharing the recipe instead of just selling the finished

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dish. Yeah. That's a good analogy. I like that. And that brings a lot of advantages.

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Okay. Like what? Well, first of all, it means transparency. Okay.

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You can see exactly how the software works,

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which can be really reassuring from like a security and privacy standpoint.

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Right. So no more black boxes. Exactly. Or hidden algorithms. No more of that.

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Cool. What else? So the second big advantage is customizability. Okay.

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If you've got the technical skills,

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you can actually tweak and modify postal to fit your specific needs.

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You're not limited by, you know, whatever the company decides to include.

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And then finally it can often mean lower costs. Oh, that's a good one. Yeah.

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You don't have to pay those expensive licensing fees that come with a lot of

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proprietary software. Okay. So this started to sound pretty good. Yeah.

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So for someone who's hearing about postal for the first time,

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what would you say are the key things that set it apart from those big name

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email providers?

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I think the biggest difference is the level of control you have with postal.

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You're really in the driver's seat. You decide how it's set up,

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how it's secured, how it scales. It's all about empowerment and flexibility.

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That makes a lot of sense. But with great power comes great responsibility,

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right? That's right. Running my own mail server. Sounds like it requires,

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you know, a decent amount of technical expertise. Yeah, that's true.

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It's not just plug and play, but it's not as daunting as it might seem at first

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either. Okay. Postal comes with, you know, comprehensive documentation.

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There's an active community of users and developers who are always willing to

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help. Oh, wow. So you're not just left to figure it out on your own.

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Not at all. And plus the web interface is designed to be pretty user friendly,

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even if you're not like a server admin. Oh, cool. You can manage your servers,

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view logs, configure settings. Wow. All from a central dashboard.

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So it's like finding that balance between like power and usability.

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Exactly. I like that. And you know,

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we mentioned earlier that one of the great things about open source software is

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that community aspect. Absolutely. And postal is a great example of that.

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Our source actually included a call for support for the project.

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They're encouraging anyone who's interested in contributing to reach out.

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That's so cool. So it's not just about using the software.

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It's about being part of something bigger. It really is.

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It's about contributing to the growth and the evolution of this tool that can

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benefit everybody. I love that. Okay.

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So we've talked about a lot of the technical aspects and the benefits of using

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Postal, but I want to bring it back to the listener for a moment. Sure.

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So imagine you're running an online business, sending out newsletters,

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marketing emails, all those essential communications.

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Why should you care about the difference between an open source solution like

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Postal and those big established email providers?

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That's a great question. And you know,

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it boils down to a few key factors, control transparency and cost.

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With Postal, you're not just a customer.

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You're part of a community, right?

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You have a say in how the software evolves. You have access to the underlying code.

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You know exactly what's happening with your data.

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And you can potentially save a lot of money in the long run.

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That's always good.

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So it's about having more autonomy over my digital infrastructure,

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understanding how things work and saving some cash along the way.

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Sounds pretty appealing to me, but I got to admit,

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I'm still a little intimidated by this whole running my own mail server thing.

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I understand.

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Is this really something that anyone can do or do you need to be like a tech

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wizard to get started with postal?

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That's a really common misconception about open source software. And while,

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you know, it does require some level of technical comfort,

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postal has done a great job of simplifying that setup and configuration process.

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They have excellent documentation, active community forums,

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and the interface is very user friendly. Wow.

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So you're saying I don't need a degree in computer science to get this thing up

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and running. Not at all.

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There's plenty of resources to guide you through the process.

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And if you do hit a snag, the community is always there to help. Oh,

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that's great. It's almost like having tech support on call 24 seven. Yeah.

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Except they're volunteers who are passionate about open source. That's great.

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Cool. Well,

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we've covered a lot of ground in this first part of our deep dive we have from

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the basics of what postal is to the advantages of open source and the

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importance of community. But before we wrap up,

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I want to go back to a couple of features that really caught my eye.

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The development mode and the scalability aspect. Right.

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I think those are especially relevant for, you know,

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our listeners who are running businesses or working on web dev projects.

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Absolutely.

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So let's dive a little deeper into those in the next part of our conversation.

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Sounds like a plan. Awesome. Yeah. Okay.

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So let's talk more about that development though. Yeah. Let's get into that.

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Anyone who's ever accidentally sent out like a test email to their entire list.

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Oh my God. This feature is a game changer. Oh, tell me about the panic is real.

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So how does this development mode actually work?

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Basically it lets you queue up emails while you're like testing things out.

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You can preview them, make sure everything looks good.

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And only when you're absolutely certain, do they actually go out.

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That takes away so much of the stress. It really does. Oh my God.

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No more triple checking every recipient before I hit send. Exactly.

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And I imagine this is especially helpful for like developers who are constantly

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testing and tweaking things.

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Yeah, absolutely. It really streamlines their workflow. That's amazing.

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Okay. So development mode, you have my heart. Good. What about scalability though?

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Okay. Yeah. We touched on this a little bit before,

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but I'd love to like really dig in here for our listeners who are running

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businesses or projects that are growing quickly. Why is this such a big deal?

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So think about it this way. Okay. You start with a small email list.

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Maybe you're sending out a newsletter once a month. Yeah.

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A basic email plan from one of the big providers might work just fine. Right.

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But then let's say your business takes off. Your list grows.

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Suddenly you're sending out multiple emails a week, maybe even daily campaigns.

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And those sending limits start to feel a lot more restrictive. Yeah, for sure.

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Suddenly it's a problem. Right. And then you're faced with this choice,

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either upgrade to a more expensive plan,

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even if you only need that extra capacity for a short period,

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or deal with the frustration of hitting those limits and having

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your emails delayed. Neither option sounds very fun. No, not really.

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So how does postal help? So that's where the scalability of postal really shines.

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Okay. As you control your own server. Right.

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You can easily adjust your capacity up or down whenever you need to.

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So it's like having an elastic email system. Yeah, exactly.

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You can like expand and contract to fit my needs. Precisely. That's cool.

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And I imagine that flexibility also saves money in the long run.

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It definitely can. You're only paying for what you're actually using. Right.

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Not some random limit set by a third party. Exactly. That makes a lot of sense.

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And let's be real. Cost is a major factor for any business. Oh, absolutely.

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Especially, you know, startups. Yeah, exactly. With limited budgets.

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So it's not just about saving money though, right?

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It's also about having like the peace of mind that my email system can handle

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anything. Exactly. No more bottlenecks or delays, just smooth,

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reliable email delivery. I like the sound of that.

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It sounds like postal is putting the power back in the hands of the users.

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I think that's a good way to put it. Yeah.

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Giving them the tools to really like tailor their email systems to their specific

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needs. Yeah. That's the beauty of open source. You know,

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when we started this deep dive, I'll admit, I was a little bit skeptical.

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This whole running my own mail server thing seemed really daunting. Yeah.

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Like something that only hardcore tech people could handle. Yeah, I get that.

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But you've painted a different picture. Good. Really highlighting, you know,

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the accessibility of postal. Yeah. And the user friendliness, right?

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And don't forget about the incredible support from the community.

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That's true. That seems to be like a common thread with a lot of these open

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source projects. Yeah, for sure. It's not just about the software.

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It's about the people behind it. Absolutely. The shared knowledge,

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the collaborative spirit, right? It's like, you're not alone in this. Exactly.

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Okay. I'm starting to get it.

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But we've talked about a lot of like the technical aspects and the benefits of

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using postal, but I'm curious about like the bigger picture here. Okay.

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What does the rise of these powerful user friendly open source

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solutions like postal mean for the future of email?

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Ooh, that's a great question. It feels like a shift is happening. It does.

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And I think it speaks to a larger trend we're seeing across the entire tech

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world. Okay. Like what?

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People are really starting to look for alternatives to those big centralized

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platforms that have traditionally dominated the internet.

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It's like a shift from a closed ecosystem to a more open and decentralized one.

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Exactly. And open source is a big part of that. It is.

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They empower people and organizations to take control of their own digital

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infrastructure.

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So are we going to see this mass exodus from those big name email providers?

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It's definitely possible as more people become aware of the advantages of open

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source, the transparency, the customizability, the cost savings.

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I think we'll see more and more businesses and individuals making the switch.

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It's almost like a democratization of technology. I like that.

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Putting the power back into the hands of the people.

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Yeah. Empowering users, fostering innovation,

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creating a more equitable digital landscape.

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Now, before we wrap up this deep dive into postal and open source mail

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delivery, I want to leave our listeners with like a final thought provoking

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question. Okay. I like those with the rise of these powerful,

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accessible alternatives.

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What does the future hold for those big commercial email providers?

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That's the million dollar question, isn't it? I think so.

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Only time will tell, but one thing's for sure.

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The landscape of email delivery is changing and open source solutions like

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postal are at the forefront of that change.

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Yeah. It really feels like we're at this like crossroads right now.

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You know, on the one hand,

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you've got these massive companies with tons of resources and a long history of,

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you know, providing email services. And then on the other hand,

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you have these like really nimble community driven,

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open source solutions like postal that are gaining traction and offering like a

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real alternative. Yeah. It's a classic David and Goliath story. I know, right.

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But in tech, sometimes the underdogs have a surprising advantage. That's true.

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I mean, they can move faster, innovate more quickly,

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and really listen to the needs of their users.

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And in a space like email where, you know,

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personalization and control are becoming so important,

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that could be a huge difference maker. Absolutely.

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And I think a lot of businesses are starting to realize that, you know,

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relying on just a single monolithic provider for something as crucial as email

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can be pretty risky. It can be. Yeah. You know,

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what happens if that provider has an outage or changes their pricing

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structure or gets acquired by a company with, you know, different values?

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Oh, that's a good point. It's like putting all your eggs in one basket.

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Exactly. And that basket is controlled by someone else.

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And you don't have any say over what happens to it. That's scary.

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Open source solutions like postal are like a way to diversify, right?

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Absolutely. Take back control, make sure that like my email infrastructure is

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aligned with my own needs and values. And let's be honest,

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there's something kind of appealing about supporting a community driven project

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rather than, you know, just lining the pockets of another giant corporation.

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For sure. I think a lot of people feel that way. Yeah.

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There's that sense of ownership shared purpose that you just don't get with

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proprietary software. You're a part of something bigger. It is. Yeah.

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It's about building something valuable for everyone. Exactly. Well said. Okay.

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So I think we've covered a lot of grand today. We have from, you know,

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what postal is to the broader implications of open source and like the future of

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email. And honestly, I'm waking this conversation,

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feeling a lot more informed. That's great to hear.

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And even a little bit inspired. I love that.

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I love seeing people get excited about the possibilities of open

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source. Yeah, it's pretty cool.

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So for those listeners who are ready to kind of take the plunge and explore this

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world of open source mail delivery, where should they start?

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I mean, Postal's website is a great resource.

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You can find all the documentation you need there,

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links to the community forums and other helpful resources.

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Awesome. And of course we can't forget about our amazing sponsor, Safe Server.

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If you're looking for a reliable hosting solution for your open source projects,

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or just need some guidance on your digital transformation journey,

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they are the experts to call. Check them out at www.safeserver.de.

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Definitely. Okay. So on that note, it's time to wrap up this deep dive.

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But before we go, I want to leave our listeners with one final thought.

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Okay, shoot. The world of technology is constantly changing.

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It is always changing.

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The tools we use to communicate and connect are no exception.

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That's true.

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So don't be afraid to explore new possibilities,

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challenge the status quo and embrace those solutions that empower you

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and align with your values. I love that.

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A huge thank you to all of our listeners for joining us on this adventure

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into the world of open source and email delivery. Yes. Thank you for listening.

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We hope you learned something new,

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maybe discovered a new tool that can help you take control of your digital life.

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Absolutely. Until next time, keep exploring, keep learning, keep diving deep.

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Yeah. We'll see you on the next deep dive. See ya.