1 00:00:00,000 --> 00:00:05,160 Okay. So jumping into social media, um, it can feel a bit like you're trying to 2 00:00:05,160 --> 00:00:06,840 conduct a massive orchestra, right? 3 00:00:06,840 --> 00:00:08,680 Yeah, that's a good way to put it. 4 00:00:08,680 --> 00:00:11,760 So many platforms, so many things to keep track of exactly. 5 00:00:11,760 --> 00:00:16,280 Like trying to post consistently, actually engage with people on Facebook, 6 00:00:16,280 --> 00:00:17,400 Insta, Tik TOK. 7 00:00:17,400 --> 00:00:19,560 It's a, it's a lot. 8 00:00:19,560 --> 00:00:20,600 It really is. 9 00:00:20,600 --> 00:00:25,320 Especially if you're just starting out, it can feel pretty overwhelming. 10 00:00:25,320 --> 00:00:25,760 Yeah. 11 00:00:25,760 --> 00:00:29,520 Overwhelming is the word you're juggling, not just where to post, but what and 12 00:00:29,520 --> 00:00:34,520 when, and that's where tools designed to simplify things can be a real, you 13 00:00:34,520 --> 00:00:37,440 know, game changer, especially for beginners. 14 00:00:37,440 --> 00:00:37,760 Right. 15 00:00:37,760 --> 00:00:39,600 And that brings us to posties. 16 00:00:39,600 --> 00:00:43,520 We've been, uh, digging into what it offers, looking at their GitHub, their 17 00:00:43,520 --> 00:00:46,760 website, and it seems really geared towards taking that pressure off. 18 00:00:46,760 --> 00:00:47,280 Totally. 19 00:00:47,280 --> 00:00:48,360 Particularly for beginners. 20 00:00:48,360 --> 00:00:52,000 We saw reviews saying things like very easy to use, easy to navigate, 21 00:00:52,000 --> 00:00:54,400 simple UI and awesome interface. 22 00:00:54,400 --> 00:00:54,840 Yeah. 23 00:00:54,840 --> 00:00:56,400 Those kinds of comments pop up a lot. 24 00:00:56,400 --> 00:00:58,760 So today we're doing a deep dive. 25 00:00:58,800 --> 00:01:02,200 We want to figure out what post is actually does and how it helps make 26 00:01:02,200 --> 00:01:04,120 social media management simpler for you. 27 00:01:04,120 --> 00:01:04,680 Sounds good. 28 00:01:04,680 --> 00:01:07,960 And just before we jump in, this deep dive is brought to you 29 00:01:07,960 --> 00:01:09,400 with the support of safe server. 30 00:01:09,400 --> 00:01:12,800 Safe server provides hosting for this software and supports 31 00:01:12,800 --> 00:01:14,120 your digital transformation. 32 00:01:14,120 --> 00:01:18,640 You can find more info at www.safeserver.de. 33 00:01:18,640 --> 00:01:18,960 Okay. 34 00:01:18,960 --> 00:01:20,760 So posties, let's get into it. 35 00:01:20,760 --> 00:01:22,760 At its core. 36 00:01:22,760 --> 00:01:26,760 Um, it's a social media scheduling tool, scheduling tool. 37 00:01:26,760 --> 00:01:28,520 So like planning ahead. 38 00:01:28,600 --> 00:01:29,480 Exactly. 39 00:01:29,480 --> 00:01:33,840 Think of it like, uh, mapping out your posts for the week or even the month. 40 00:01:33,840 --> 00:01:38,280 Instead of scrambling to post something every single day, you decide what you 41 00:01:38,280 --> 00:01:40,000 want to share when you want it to go live. 42 00:01:40,000 --> 00:01:42,960 And then, well, posties handles the publishing automatically. 43 00:01:42,960 --> 00:01:43,240 Okay. 44 00:01:43,240 --> 00:01:44,080 Let me get this straight. 45 00:01:44,080 --> 00:01:48,360 So instead of constantly hopping between say Instagram, Facebook, LinkedIn, all 46 00:01:48,360 --> 00:01:53,320 day, you could just block out some time, maybe once a week, plan everything 47 00:01:53,320 --> 00:01:54,720 in posties and schedule it. 48 00:01:54,720 --> 00:01:55,280 Precisely. 49 00:01:55,280 --> 00:01:56,320 That's the idea. 50 00:01:56,320 --> 00:01:58,160 It saves you a ton of time, obviously. 51 00:01:58,400 --> 00:02:02,240 But it also helps you stay consistent and consistency is, well, it's really 52 00:02:02,240 --> 00:02:04,320 important for the algorithms on these platforms. 53 00:02:04,320 --> 00:02:05,720 It signals you're active, right? 54 00:02:05,720 --> 00:02:08,600 Which helps more people actually see your stuff over time. 55 00:02:08,600 --> 00:02:09,720 Exactly. 56 00:02:09,720 --> 00:02:11,320 It helps build that momentum. 57 00:02:11,320 --> 00:02:13,160 And it's not just scheduling to one place. 58 00:02:13,160 --> 00:02:16,720 Is it that cross posting thing sounds incredibly useful? 59 00:02:16,720 --> 00:02:17,480 Oh, definitely. 60 00:02:17,480 --> 00:02:19,000 That's a huge part of its appeal. 61 00:02:19,000 --> 00:02:25,800 They list support for see Facebook, Instagram threads, LinkedIn, TikTok, 62 00:02:25,840 --> 00:02:28,720 YouTube, Reddit, Dribbble, and Pinterest. 63 00:02:28,720 --> 00:02:30,880 That's quite a list. 64 00:02:30,880 --> 00:02:31,880 It is. 65 00:02:31,880 --> 00:02:37,400 Imagine crafting one great post and then boom, scheduling it across most, 66 00:02:37,400 --> 00:02:39,160 if not all of those relevant channels. 67 00:02:39,160 --> 00:02:41,160 Without manually uploading it everywhere. 68 00:02:41,160 --> 00:02:41,480 Right. 69 00:02:41,480 --> 00:02:42,960 Saves so much repetitive work. 70 00:02:42,960 --> 00:02:44,800 It's a massive efficiency win. 71 00:02:44,800 --> 00:02:45,520 I can see that. 72 00:02:45,520 --> 00:02:48,640 Especially when you're starting out and trying to get your name out 73 00:02:48,640 --> 00:02:50,120 there on different platforms. 74 00:02:50,120 --> 00:02:50,520 For sure. 75 00:02:50,520 --> 00:02:53,640 Now, sometimes you do want to tweak the message a bit for each platform. 76 00:02:53,640 --> 00:02:55,320 You know, tailor it slightly. 77 00:02:55,360 --> 00:02:56,200 Yeah, makes sense. 78 00:02:56,200 --> 00:02:57,760 Different audiences, different formats. 79 00:02:57,760 --> 00:02:58,280 Exactly. 80 00:02:58,280 --> 00:03:02,240 But just having that central hub to create and then push content out. 81 00:03:02,240 --> 00:03:05,680 It's a huge advantage when you're managing multiple online communities. 82 00:03:05,680 --> 00:03:06,120 Okay. 83 00:03:06,120 --> 00:03:09,560 So scheduling and cross posting are sorted, but then there's the what 84 00:03:09,560 --> 00:03:12,560 to post problem staring at a blank page. 85 00:03:12,560 --> 00:03:14,160 The dreaded blank page. 86 00:03:14,160 --> 00:03:14,400 Yeah. 87 00:03:14,400 --> 00:03:17,680 It looks like Posties tries to help there too with AI. 88 00:03:17,680 --> 00:03:21,320 They mentioned a bunch of AI and an AI content assistant. 89 00:03:21,320 --> 00:03:24,160 They're integrating AI, not just for management, but for 90 00:03:24,160 --> 00:03:25,560 the actual creation part. 91 00:03:25,560 --> 00:03:26,280 How so? 92 00:03:26,280 --> 00:03:28,240 Well, they have an AI image tool. 93 00:03:28,240 --> 00:03:29,440 They say it's sort of like Canva. 94 00:03:29,440 --> 00:03:30,320 Oh, okay. 95 00:03:30,320 --> 00:03:31,640 For making visuals easier. 96 00:03:31,640 --> 00:03:32,080 Right. 97 00:03:32,080 --> 00:03:34,440 And it can even generate images using AI. 98 00:03:34,440 --> 00:03:35,560 That's pretty powerful. 99 00:03:35,560 --> 00:03:38,800 If you're not a graphic designer or don't have loads of photos ready to go. 100 00:03:38,800 --> 00:03:39,240 Wow. 101 00:03:39,240 --> 00:03:39,720 Okay. 102 00:03:39,720 --> 00:03:43,000 That could lower the barrier quite a bit for creating eye-catching posts. 103 00:03:43,000 --> 00:03:43,640 Definitely. 104 00:03:43,640 --> 00:03:45,720 And remember that user review you mentioned? 105 00:03:45,720 --> 00:03:46,920 Uh, the one about? 106 00:03:46,920 --> 00:03:49,120 AI post ideation. 107 00:03:49,120 --> 00:03:51,040 Ah, right. 108 00:03:51,280 --> 00:03:54,960 Yeah, for anyone who just freezes up thinking, what do I even post today? 109 00:03:54,960 --> 00:03:56,880 Ah, that sounds amazing. 110 00:03:56,880 --> 00:03:59,280 I like having a brainstorming partner built in. 111 00:03:59,280 --> 00:04:02,960 It could really help keep that content flowing, which goes back to consistency. 112 00:04:02,960 --> 00:04:03,280 Yeah. 113 00:04:03,280 --> 00:04:06,760 It tackles that creative block head on, not just the technical scheduling part. 114 00:04:06,760 --> 00:04:07,480 Exactly. 115 00:04:07,480 --> 00:04:10,440 It's addressing a major hurdle for newcomers. 116 00:04:10,440 --> 00:04:13,600 Now it also seems like post season isn't just for solo users. 117 00:04:13,600 --> 00:04:15,240 They mentioned team features. 118 00:04:15,240 --> 00:04:16,560 Collaboration. 119 00:04:16,560 --> 00:04:17,120 Yes. 120 00:04:17,120 --> 00:04:18,240 That's another key aspect. 121 00:04:18,240 --> 00:04:20,720 It's designed so multiple people can work together. 122 00:04:20,840 --> 00:04:21,440 How does that work? 123 00:04:21,440 --> 00:04:27,800 Like sharing drafts, exchanging posts, leaving comments or feedback for each 124 00:04:27,800 --> 00:04:31,800 other, managing the schedule as a team, all within the platform. 125 00:04:31,800 --> 00:04:32,080 Okay. 126 00:04:32,080 --> 00:04:35,840 I can see that being really useful for say a small business where a couple of 127 00:04:35,840 --> 00:04:37,080 people handle the social media. 128 00:04:37,080 --> 00:04:37,880 Absolutely. 129 00:04:37,880 --> 00:04:39,000 Or even agencies. 130 00:04:39,000 --> 00:04:43,360 It helps streamline the whole workflow and keeps communication in one place. 131 00:04:43,360 --> 00:04:46,800 And speaking of agencies, the website specifically highlights them, right? 132 00:04:46,840 --> 00:04:50,560 Asking who is Posties for agencies. 133 00:04:50,560 --> 00:04:55,000 That strongly suggests it's built to handle managing multiple client 134 00:04:55,000 --> 00:04:56,160 accounts effectively. 135 00:04:56,160 --> 00:04:56,880 Which is crucial. 136 00:04:56,880 --> 00:04:59,200 If you're juggling different brands, you don't want to mix things up. 137 00:04:59,200 --> 00:04:59,880 Definitely not. 138 00:04:59,880 --> 00:05:02,280 Keeping those separate and organized is key. 139 00:05:02,280 --> 00:05:04,600 And a tool like this aims to make that manageable. 140 00:05:04,600 --> 00:05:04,880 Okay. 141 00:05:04,880 --> 00:05:10,080 Now this auto actions feature that caught my eye, it says Posties can 142 00:05:10,080 --> 00:05:14,960 auto post, auto like, even auto comment when you hit certain milestones. 143 00:05:14,960 --> 00:05:15,360 Yeah. 144 00:05:15,360 --> 00:05:20,280 It's an automation feature designed to, um, potentially boost engagement 145 00:05:20,280 --> 00:05:21,680 with less manual effort. 146 00:05:21,680 --> 00:05:24,320 How might that work in practice for beginner? 147 00:05:24,320 --> 00:05:24,840 Maybe. 148 00:05:24,840 --> 00:05:25,080 Okay. 149 00:05:25,080 --> 00:05:29,920 So imagine you set it up to say automatically send a quick thank you 150 00:05:29,920 --> 00:05:31,800 message when someone follows you. 151 00:05:31,800 --> 00:05:35,280 Or maybe like every 10th follower or something like that. 152 00:05:35,280 --> 00:05:40,360 Or you could have it auto like posts that use a specific hashtag 153 00:05:40,360 --> 00:05:41,600 relevant to your niche. 154 00:05:41,600 --> 00:05:42,640 Ah, I see. 155 00:05:42,640 --> 00:05:46,360 So it helps you engage with related content or new followers automatically. 156 00:05:46,360 --> 00:05:51,000 Kind of, it automates some of those initial, maybe more repetitive engagement 157 00:05:51,000 --> 00:05:51,520 steps. 158 00:05:51,520 --> 00:05:55,400 The goal is to increase your visibility and connection without you having to 159 00:05:55,400 --> 00:05:57,760 manually do every single interaction. 160 00:05:57,760 --> 00:05:58,040 Okay. 161 00:05:58,040 --> 00:05:58,840 That makes more sense. 162 00:05:58,840 --> 00:06:01,040 It's about setting rules for routine interaction. 163 00:06:01,040 --> 00:06:01,640 Exactly. 164 00:06:01,640 --> 00:06:05,680 Finding efficiencies so you can focus your energy on the deeper, more 165 00:06:05,680 --> 00:06:07,080 meaningful conversations. 166 00:06:07,080 --> 00:06:07,440 Right. 167 00:06:07,440 --> 00:06:10,080 And understanding what's actually working is super important too. 168 00:06:10,080 --> 00:06:11,840 Does boosties help with analytics? 169 00:06:11,880 --> 00:06:13,040 Yes, absolutely. 170 00:06:13,040 --> 00:06:15,120 They emphasize comprehensive analytics. 171 00:06:15,120 --> 00:06:18,680 You can track how your posts are performing, see what gets likes, shares, 172 00:06:18,680 --> 00:06:22,600 comments, and figure out what type of content really connects with your 173 00:06:22,600 --> 00:06:24,120 audience for beginners. 174 00:06:24,120 --> 00:06:27,280 That feedback loop is, well, invaluable. 175 00:06:27,280 --> 00:06:27,640 Yeah. 176 00:06:27,640 --> 00:06:32,680 Because you can learn and adjust your strategy based on actual data, not just 177 00:06:32,680 --> 00:06:37,680 guesswork precisely having those analytics built right in makes it much easier to 178 00:06:37,680 --> 00:06:41,800 see the impact and make smarter decisions about future content and circling 179 00:06:41,800 --> 00:06:45,680 back to what users say, that ease of use seems to be a really consistent theme. 180 00:06:45,680 --> 00:06:46,200 It does. 181 00:06:46,200 --> 00:06:50,560 People emphasize it's very easy to use, easy to navigate, has that nice and 182 00:06:50,560 --> 00:06:52,520 simple UI, which is huge. 183 00:06:52,520 --> 00:06:56,280 If you're feeling intimidated by social media management already, totally a clean 184 00:06:56,280 --> 00:06:57,920 interface, clear navigation. 185 00:06:57,920 --> 00:06:59,360 It makes a massive difference. 186 00:06:59,360 --> 00:07:03,040 And they apparently have documentation and YouTube tutorials too. 187 00:07:03,040 --> 00:07:04,080 Yeah, they mentioned that. 188 00:07:04,080 --> 00:07:05,240 So there's help available. 189 00:07:05,240 --> 00:07:08,480 If you get stuck, that's crucial, but good support resources can really 190 00:07:08,480 --> 00:07:11,200 lower the learning curve and make the whole thing less daunting. 191 00:07:11,440 --> 00:07:12,680 Now here's something interesting. 192 00:07:12,680 --> 00:07:18,560 I noticed it's open source and they offer a self-hosting option. 193 00:07:18,560 --> 00:07:22,920 One review mentioned appreciating this for privacy reasons. 194 00:07:22,920 --> 00:07:25,960 Can you break down what self-hosting means in simple terms? 195 00:07:25,960 --> 00:07:26,280 Sure. 196 00:07:26,280 --> 00:07:31,160 So normally Post-its runs the software on their computers, their 197 00:07:31,160 --> 00:07:32,920 servers, and you access it online. 198 00:07:32,920 --> 00:07:36,600 Self-hosting means if you have the technical know-how, you can 199 00:07:36,600 --> 00:07:39,720 download the Post-its software and install it on your own server, 200 00:07:39,720 --> 00:07:40,760 your own web space. 201 00:07:41,240 --> 00:07:42,840 So you control the data directly. 202 00:07:42,840 --> 00:07:43,680 Exactly. 203 00:07:43,680 --> 00:07:47,840 You have more direct control over your data, how it's stored, managed, 204 00:07:47,840 --> 00:07:48,440 everything. 205 00:07:48,440 --> 00:07:53,160 It's great for privacy-focused users or those with specific technical needs. 206 00:07:53,160 --> 00:07:55,960 But probably not the first choice for absolute beginners. 207 00:07:55,960 --> 00:07:56,840 Probably not. 208 00:07:56,840 --> 00:08:00,120 It requires some technical skill, but it's a valuable option for 209 00:08:00,120 --> 00:08:01,320 those who want or need it. 210 00:08:01,320 --> 00:08:02,120 Gotcha. 211 00:08:02,120 --> 00:08:05,280 So for most people, the standard hosted version is the way to go. 212 00:08:05,280 --> 00:08:05,640 Yeah. 213 00:08:05,640 --> 00:08:07,480 And they have a seven-day free trial. 214 00:08:07,480 --> 00:08:07,880 Yep. 215 00:08:07,880 --> 00:08:09,320 A free trial to test it out. 216 00:08:09,680 --> 00:08:12,200 And they mentioned reasonable price plans aimed at small 217 00:08:12,200 --> 00:08:13,400 businesses and individuals. 218 00:08:13,400 --> 00:08:15,640 Which makes it pretty accessible, budget-wise. 219 00:08:15,640 --> 00:08:18,120 That free trial is great for beginners. 220 00:08:18,120 --> 00:08:20,840 You can really kick the tires, see if it fits your workflow 221 00:08:20,840 --> 00:08:22,000 before you commit any money. 222 00:08:22,000 --> 00:08:22,840 Okay. 223 00:08:22,840 --> 00:08:24,640 So let's sort of wrap this up. 224 00:08:24,640 --> 00:08:29,320 It really feels like Postiz is trying hard to simplify social 225 00:08:29,320 --> 00:08:31,560 media management, especially for beginners. 226 00:08:31,560 --> 00:08:32,040 Yeah. 227 00:08:32,040 --> 00:08:33,600 That seems to be the core focus. 228 00:08:33,600 --> 00:08:36,360 You've got the scheduling and cross-posting to save time. 229 00:08:37,120 --> 00:08:41,480 The AI assistance for actually creating content, like ideas and images. 230 00:08:41,480 --> 00:08:41,880 Right. 231 00:08:41,880 --> 00:08:44,280 Then the team features for working together. 232 00:08:44,280 --> 00:08:47,600 The auto actions for automating some engagement. 233 00:08:47,600 --> 00:08:49,760 Analytics to track progress. 234 00:08:49,760 --> 00:08:53,840 And all wrapped up in what sounds like a really user-friendly interface. 235 00:08:53,840 --> 00:08:54,520 Exactly. 236 00:08:54,520 --> 00:08:57,600 It seems designed to take the complexity out so you can focus more 237 00:08:57,600 --> 00:08:59,280 on the creating and connecting parts. 238 00:08:59,280 --> 00:09:02,160 Which is ultimately what social media should be about, right? 239 00:09:02,160 --> 00:09:02,800 Absolutely. 240 00:09:02,800 --> 00:09:03,040 Yeah. 241 00:09:03,040 --> 00:09:06,880 So if you're new to managing social media or just feeling bogged down 242 00:09:06,880 --> 00:09:08,720 by it all and looking for an easier way. 243 00:09:08,720 --> 00:09:11,280 Post Ease sounds like it might be worth investigating. 244 00:09:11,280 --> 00:09:12,800 Definitely worth exploring. 245 00:09:12,800 --> 00:09:14,200 And it makes you think, doesn't it? 246 00:09:14,200 --> 00:09:19,080 With all these AI tools popping up, how is automation going to reshape how we 247 00:09:19,080 --> 00:09:22,720 connect, how we build communities online in the next few years? 248 00:09:22,720 --> 00:09:25,400 It's a fascinating thing to ponder. 249 00:09:25,400 --> 00:09:26,080 It really is. 250 00:09:26,080 --> 00:09:27,280 Lots to think about there. 251 00:09:27,280 --> 00:09:27,840 Okay. 252 00:09:27,840 --> 00:09:31,120 Thank you again to Safe Server for supporting this deep dive. 253 00:09:31,120 --> 00:09:31,520 Yes. 254 00:09:31,520 --> 00:09:32,400 Thanks, Safe Server. 255 00:09:32,400 --> 00:09:35,800 For all your hosting needs and digital transformation support, you can visit 256 00:09:35,800 --> 00:09:38,980 www.sathe-server.de.