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Hey everyone, and welcome to the deep dive.

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We're diving into the world of Sulu CMS today.

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Sounds good.

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We're gonna break down what this platform has to offer.

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Whether you're a developer, content creator,

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or just kind of someone who's interested

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in what's going on in the tech world.

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And while we're at it, big thanks to Safe Server

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for supporting this deep dive.

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They're the folks to talk to if you need any help

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with hosting your Sulu projects

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or just figuring out this whole digital transformation thing.

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So go check them out at www.safeserver.de.

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All right, so Sulu,

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it's an open source content management system,

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which basically means it's free to use

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and developers can kind of tweak it

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and make it fit their needs.

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And it's built on the Symfony PHP framework,

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which is known for being really robust

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and well architected.

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So I get the free to use part,

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but being built on Symfony,

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like what does that actually mean for someone

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who just wants to build a website?

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So it really does matter,

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even if you're not like a hardcore developer.

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You can think of Symfony as the engine

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of a really well built car.

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Right. It's powerful, it's reliable.

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It gives developers the tools that they need

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to build complex applications

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without having to reinvent the wheel every time.

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Gotcha.

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So for someone building a website,

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that means it's gonna be a lot smoother running

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and a lot more secure.

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Okay, so it sounds like Sulu gives you

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this like really strong foundation.

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Yeah.

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But what about the people

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who are actually making the content?

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Right.

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Is this thing user friendly

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or are we talking about a steep learning curve?

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Sulu is really great when it comes to user experience.

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They've done a great job with the interface

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for content creators.

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Okay.

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So imagine you need to add a video to a page.

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In Sulu, you can literally just drag

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and drop it right into place.

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Really?

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You don't need to mess with file uploads

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or embed codes or anything like that.

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That's awesome.

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It's really slick.

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I've heard Sulu described as a headless CMS.

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Yes.

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Can you explain what that means

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and why I should care about that?

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Headless simply means that Sulu focuses

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on managing the content itself.

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Okay.

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Like the text, images, video, whatever it is.

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And then it makes that content available

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through what are called APIs.

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Okay.

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And so what that means is,

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instead of dictating how that content looks on a website,

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it lets developers use any technology they want

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for the front end.

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Okay.

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So you can think of it as kind of separating the brains

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from the presentation.

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Gotcha.

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And this gives you tons of flexibility

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to create custom experiences.

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Okay.

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You know, across websites, apps, even digital signage.

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So it's all about like content freedom.

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Yeah.

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Like not being tied to one specific way

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of displaying things.

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Exactly.

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Cool.

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And another thing that makes Sulu stand out

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is that it has a really strong community.

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Okay.

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Having an active community is a huge plus

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when you're working with open source software

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because you can tap into this network of experts

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and get help when you need it.

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Right.

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So it's kind of like having a built-in support system

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for your Sulu journey.

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Yeah, exactly.

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All right, so we've got a pretty good sense

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of what's Sulu IS.

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Right.

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But who's actually using this out in the real world?

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Are we talking like small blogs

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or can it handle, you know, bigger projects?

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So Sulu is definitely used by some big names.

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You've got companies like WebStores, BV,

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they're leading a commerce agency.

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Okay.

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And then there's Lip AG,

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which is a really well-known digital agency.

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Yeah.

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A lot of them rely on Sulu for their, you know,

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big complex web solutions.

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Interesting.

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We've even got some quotes from developers

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who have used it and are really happy

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with how flexible it is and the great user experience.

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That's an impressive list of clients.

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So it gives me a better sense of the scale

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that Sulu can handle.

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Yeah.

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It sounds like they're really going for that sweet spot

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between having a lot of power,

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but also being easy to use.

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Right.

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But does that actually work out in practice?

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Yeah.

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What's the feedback been like for people

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actually using Sulu out in the real world?

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The feedback has been overwhelmingly positive.

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Okay.

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Especially when it comes to the clean code

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and how developer-friendly it is.

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Frank Klein-Korkamp, the head of development at WebstoresBV

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said that Sulu is ideal for them and their customers

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because of its flexibility.

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Okay, so it's not just marketing hype.

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No.

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There are real developers out there

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who are actually excited about using Sulu.

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Yeah, exactly.

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It's great to hear.

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Huh?

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Are there any downsides or situations

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where Sulu might not be the best fit?

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Well, our sources don't really mention any limitations.

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Interesting.

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So maybe that speaks to its versatility.

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Yeah, maybe.

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But let's not get ahead of ourselves.

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Right.

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Our sources do mention some recent developments

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that give us some insight into where Sulu is headed.

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Okay, cool.

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What can you tell us about those?

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So in February, 2025,

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they released a preview of Sulu 3.0.

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Okay, a new version.

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Yeah.

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What's so special about Sulu 3.0?

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So Sulu 3.0 is really focused on

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evolving the content storage architecture.

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Okay.

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What that means is they're making the system

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even more powerful and efficient behind the scenes,

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which is great news for developers

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who are building complex projects.

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So they're kind of future-proofing the platform.

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Yeah.

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Making sure it can handle whatever comes next.

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Exactly.

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Smart.

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Yeah.

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All right.

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Anything else exciting happening in Sulu land?

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There is, actually.

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There's this blog post from January, 2025,

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all about seamless third-party integrations

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in the backend.

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Basically, they're making it even easier

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to connect Sulu with other tools and services

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that you might be using.

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So if I'm already using, say, a CRM

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or a marketing automation platform,

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I can just hook that right up to Sulu.

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Exactly.

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It's all about making Sulu work well

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with the other tools you've got.

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And that saves developers a ton of time

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and just makes things smoother overall.

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This has been a great overview so far.

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Yeah.

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I think we've covered a lot of ground.

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But I want to make sure we're connecting

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all these dots for our listeners before we wrap up

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this part of the deep dive.

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Right.

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Let's zoom out a bit and see how it all fits together.

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Perfect.

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So we've learned that Sulu is a pretty powerful content

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management system.

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Yeah.

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And it's built for both developers and content

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creators.

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It's open source, which means you've

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got the freedom to customize it and extend it however you want.

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And it's built on that solid foundation of the Symfony

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framework.

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Yes.

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Which, like we said before, it's like having a super high

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performance engine under the hood.

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And Sulu is known for this intuitive, user-friendly

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interface.

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So content teams can actually enjoy creating and managing

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their content.

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And it's a headless CMS.

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So you can use it to deliver content

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to pretty much any platform.

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Websites, apps, those big screens you see at stadiums.

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It's really versatile.

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And we can't forget about that strong community behind it.

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Always there to help out.

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Exactly.

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Yeah.

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So we've talked about what Sulu IS.

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But how does it actually work?

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OK.

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What's the magic behind it all?

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So you want to peek under the hood

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and see what makes this thing tick.

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Exactly.

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One of the core principles of Sulu

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is this idea of structured content.

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OK, structured content.

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Break that down for me.

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What does that actually mean?

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So imagine you're building a house.

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You're not just going to start randomly piling up bricks,

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right?

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You'd have a blueprint with specific plans

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for each room, and the foundation, and the walls,

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and everything.

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Structured content is kind of like that blueprint

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for your content.

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So instead of just throwing all my text and images into Sulu,

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I'm creating organized, well-defined pieces of content.

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Exactly.

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You're defining different content types,

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like articles, or products, events.

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And each of those has its own set of fields and properties.

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And this just makes your content way

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more manageable and flexible.

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Gotcha.

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And Sulu being built on Symphony,

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how does that play into all of this?

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So Sulu leverages Symphony's really powerful component

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system to make all of this happen really smoothly.

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Now, I know we talked about Symphony components before.

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But I'm guessing some of our listeners

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might not be developers.

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So can you give us a quick, jargon-free explanation?

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Think of components as pre-built tools in a workshop.

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Let's say you need to build a form for your website.

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Instead of having to write all the code from scratch,

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Symphony gives you this form component

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that you can just plug in and customize.

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So it's like a library of ready-made solutions

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for common tasks, which saves developers

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a lot of time and effort.

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Yeah, it makes things a lot easier.

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All right, so besides structured content and Symphony

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components, is there anything else

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going on behind the scenes that makes Sulu so special?

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Sulu also relies heavily on APIs,

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which are basically like messengers

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that let different software systems talk to each other.

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So APIs are kind of like the glue that

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holds the digital world together.

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Yeah, that's a great way to put it.

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In Sulu APIs, let developers integrate Sulu

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with all sorts of other systems, like your CRM or marketing

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automation platform or even custom applications

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that you built.

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And that's especially important because Sulu

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was a headless CMS, right?

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Right, exactly.

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So it's not concerned with how the content

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is displayed.

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No, it's all about managing that content

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and then delivering it through those APIs.

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Gotcha.

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So if you need to pull data from another system into Sulu

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or send content from Sulu out to another platform,

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APIs make that happen.

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It's like having a universal translator

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for all your different tools.

296
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Exactly.

297
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This is really fascinating stuff.

298
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Yeah, it's pretty cool.

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I'm starting to see how all these pieces fit together

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to make Sulu so powerful.

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Yeah, and adaptable.

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And with Sulu 3.0 on the way, it's

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clear they're not slowing down.

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No, they're not.

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They're still pushing the boundaries of what a CMS can do.

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I want to leave our listeners with something

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to really think about.

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OK, I like where you're going with this.

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We've talked about how flexible and adaptable Sulu is.

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But given all of that, what are some really innovative use

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cases for Sulu that you can imagine?

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That's a great question.

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So we've seen how it's being used

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for websites and intranets, even really complex web

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applications, but with its headless capabilities

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and its focus on APIs.

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It seems like the possibilities are almost endless.

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Yeah, you know what I'm thinking about?

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The rise of the internet of things.

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Personalized content experiences.

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Maybe even using Sulu to manage data for augmented reality

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applications.

323
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Wow.

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It's really exciting to think about what creative developers

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and content people might come up with.

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Absolutely.

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Sulu gives you the building blocks,

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and the only limit is your imagination.

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Well said.

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All right, so on that note of limitless possibilities,

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we're going to wrap up this part of our deep dive into Sulu CMS.

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OK.

333
00:10:51,880 --> 00:10:54,440
Big thanks again to our sponsor, Safe Server.

334
00:10:54,440 --> 00:10:55,240
Yes.

335
00:10:55,240 --> 00:10:56,120
Thank you, Safe Server.

336
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For making this episode possible.

337
00:10:57,680 --> 00:10:58,280
Yeah.

338
00:10:58,280 --> 00:11:00,720
If you're looking for a partner to help you host your Sulu

339
00:11:00,720 --> 00:11:04,320
projects, or really for any of your digital transformation

340
00:11:04,320 --> 00:11:12,240
needs, go check them out at www.safe-server.yeenie-aade.

341
00:11:12,240 --> 00:11:13,040
Definitely.

342
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Really gets you thinking about the future of content management.

343
00:11:15,760 --> 00:11:16,480
It does.

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When you start to think outside of the box of what

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a traditional CMS can do, suddenly you're

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not just managing content for websites anymore.

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You're managing it for smart devices.

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For personalized experiences.

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Maybe even interactive worlds in AR.

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It's exciting to see how a tool like Sulu

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can actually help make that stuff happen.

352
00:11:35,240 --> 00:11:35,640
Yeah.

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We've talked a lot about the technical details.

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But ultimately, it's all about what you can actually

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create with it.

356
00:11:41,360 --> 00:11:41,920
Exactly.

357
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And what I think is really cool is

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that Sulu doesn't force you to use any specific technology

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on the front end.

360
00:11:48,920 --> 00:11:50,080
Yeah, that's a big deal.

361
00:11:50,080 --> 00:11:55,680
So if you love React or Vue.js or something else entirely,

362
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you can use it with Sulu.

363
00:11:56,880 --> 00:11:57,360
Yeah.

364
00:11:57,360 --> 00:11:59,040
That's a huge win for developers.

365
00:11:59,040 --> 00:11:59,560
It is.

366
00:11:59,560 --> 00:12:02,240
It lets them use the best tool for the job.

367
00:12:02,240 --> 00:12:02,880
Right.

368
00:12:02,880 --> 00:12:03,880
OK.

369
00:12:03,880 --> 00:12:06,840
I think we've done a really good job of unpacking Sulu CMS

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today.

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I think so, too.

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We've looked at all the features, the advantages

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from both developers and content teams.

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We even peeked under the hood a little bit

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to see how it all works.

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We even got to dream a little bit about the future.

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That was fun.

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00:12:20,760 --> 00:12:23,400
We even talked about some real world examples

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to show that this isn't just some theoretical concept.

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Companies are actually using this to build impressive things.

381
00:12:30,080 --> 00:12:30,800
Absolutely.

382
00:12:30,800 --> 00:12:33,380
And of course, we can't forget about that awesome community.

383
00:12:33,380 --> 00:12:34,360
Yeah, that's huge.

384
00:12:34,360 --> 00:12:36,120
So if you're a developer who's looking

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00:12:36,120 --> 00:12:39,520
for a really robust and flexible CMS,

386
00:12:39,520 --> 00:12:41,120
or if you're a content creator who

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just wants to have a really smooth and enjoyable

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00:12:43,520 --> 00:12:46,440
experience, Sulu is definitely worth checking out.

389
00:12:46,440 --> 00:12:46,940
Definitely.

390
00:12:46,940 --> 00:12:49,340
And with Sulu 3.0 right around the corner,

391
00:12:49,340 --> 00:12:51,620
it seems like there's even more exciting stuff coming down

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00:12:51,620 --> 00:12:52,360
the pipeline.

393
00:12:52,360 --> 00:12:54,680
It's a platform to watch, for sure.

394
00:12:54,680 --> 00:12:57,720
Well, on that note, we're going to wrap up this deep dive

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00:12:57,720 --> 00:13:00,080
into Sulu CMS.

396
00:13:00,080 --> 00:13:03,200
Huge thanks again to Safe Server for sponsoring this episode.

397
00:13:03,200 --> 00:13:04,840
Thank you, Safe Server.

398
00:13:04,840 --> 00:13:06,720
If you're looking for a reliable partner

399
00:13:06,720 --> 00:13:09,200
to help you host your Sulu projects,

400
00:13:09,200 --> 00:13:12,440
or really for any of your digital transformation needs,

401
00:13:12,440 --> 00:13:17,400
make sure you visit them at www.safeserver.de.

402
00:13:17,400 --> 00:13:18,600
Definitely.

403
00:13:18,600 --> 00:13:20,920
And to all of you listening, thank you

404
00:13:20,920 --> 00:13:23,120
so much for joining us on this deep dive.

405
00:13:23,120 --> 00:13:24,120
We really appreciate it.

406
00:13:24,120 --> 00:13:26,120
We hope you found it informative and engaging.

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Until next time, happy exploring.