1 00:00:00,000 --> 00:00:02,160 Let's dive into something pretty cool today. 2 00:00:02,160 --> 00:00:03,160 Umami. 3 00:00:03,160 --> 00:00:04,160 Umami. 4 00:00:04,160 --> 00:00:05,160 Yeah. 5 00:00:05,160 --> 00:00:08,750 You know, like, imagine a world where you can get, like, really detailed insights 6 00:00:08,750 --> 00:00:08,880 into 7 00:00:08,880 --> 00:00:13,320 your website's performance, but you don't have to sacrifice your visitor's privacy. 8 00:00:13,320 --> 00:00:14,320 Right. 9 00:00:14,320 --> 00:00:15,320 And that's kind of the promise of Umami. 10 00:00:15,320 --> 00:00:16,320 Yeah. 11 00:00:16,320 --> 00:00:18,120 And it's got me pretty intrigued, I gotta say. 12 00:00:18,120 --> 00:00:21,410 Well, and I think what makes it so fascinating is that it's, you know, it's really 13 00:00:21,410 --> 00:00:21,960 emerging 14 00:00:21,960 --> 00:00:26,240 at a time when people are becoming so much more aware of data privacy and concerned 15 00:00:26,240 --> 00:00:26,560 about 16 00:00:26,560 --> 00:00:27,560 it. 17 00:00:27,560 --> 00:00:28,560 For sure. 18 00:00:28,560 --> 00:00:30,240 Umami is a great solution at the perfect time. 19 00:00:30,240 --> 00:00:31,240 Yeah, yeah. 20 00:00:31,240 --> 00:00:32,240 It really is. 21 00:00:32,240 --> 00:00:36,310 And speaking of perfect solutions, let's give a shout out to our sponsor, Safe 22 00:00:36,310 --> 00:00:36,960 Server. 23 00:00:36,960 --> 00:00:42,030 They are the masterminds, I guess you could say, behind the hosting and the digital 24 00:00:42,030 --> 00:00:43,160 transformation 25 00:00:43,160 --> 00:00:47,360 expertise that keeps Umami running smoothly. 26 00:00:47,360 --> 00:00:53,540 If you're looking to level up your digital game, definitely check them out at www.lea.safeserver.de. 27 00:00:53,540 --> 00:00:55,400 So now back to Umami. 28 00:00:55,400 --> 00:01:00,420 In a nutshell, Umami does what all the big players like Google Analytics do. 29 00:01:00,420 --> 00:01:04,660 It tracks those really crucial website metrics, you know, things like how many 30 00:01:04,660 --> 00:01:05,200 people are 31 00:01:05,200 --> 00:01:09,120 visiting your site, which pages they're checking out, how long they're sticking 32 00:01:09,120 --> 00:01:09,760 around, all 33 00:01:09,760 --> 00:01:10,760 that good stuff. 34 00:01:10,760 --> 00:01:13,080 But here's the game changer. 35 00:01:13,080 --> 00:01:18,090 Umami gathers this valuable data without collecting any personal information or 36 00:01:18,090 --> 00:01:19,680 relying on cookies. 37 00:01:19,680 --> 00:01:23,920 So it's all about respecting privacy while still getting those insights that you 38 00:01:23,920 --> 00:01:24,240 need 39 00:01:24,240 --> 00:01:25,320 as a website owner. 40 00:01:25,320 --> 00:01:31,940 But you know, let's be honest, sometimes these open source projects can feel a bit 41 00:01:31,940 --> 00:01:32,160 like a 42 00:01:32,160 --> 00:01:34,280 secret club with a complicated handshake. 43 00:01:34,280 --> 00:01:35,280 Right. 44 00:01:35,280 --> 00:01:39,480 How easy is it for someone like me, who's not, you know, a coding whiz, to get Umami 45 00:01:39,480 --> 00:01:40,480 up and running? 46 00:01:40,480 --> 00:01:43,350 Well, I think that's one of the things that makes Umami so appealing is that it's 47 00:01:43,350 --> 00:01:43,960 surprisingly 48 00:01:43,960 --> 00:01:44,960 user-friendly. 49 00:01:44,960 --> 00:01:49,240 There's two main paths you can take, installing from the source code or using 50 00:01:49,240 --> 00:01:49,920 Docker. 51 00:01:49,920 --> 00:01:54,340 Now, installing from source, you know, it does require a bit of technical know-how. 52 00:01:54,340 --> 00:01:59,480 You'll need node.js, which is basically a way to run JavaScript code outside of a 53 00:01:59,480 --> 00:01:59,800 web 54 00:01:59,800 --> 00:02:01,040 browser. 55 00:02:01,040 --> 00:02:05,000 And you'll need a database to store all that juicy website data. 56 00:02:05,000 --> 00:02:08,600 Think of it like setting up the engine and storage for your analytics machine. 57 00:02:08,600 --> 00:02:09,860 That makes sense. 58 00:02:09,860 --> 00:02:11,240 But you mentioned Docker as well. 59 00:02:11,240 --> 00:02:12,240 How does that compare? 60 00:02:12,240 --> 00:02:13,240 Ha, Docker. 61 00:02:13,240 --> 00:02:16,820 This is where it gets really exciting, especially if you're already comfortable 62 00:02:16,820 --> 00:02:17,640 with the concept 63 00:02:17,640 --> 00:02:18,640 of containerization. 64 00:02:18,640 --> 00:02:25,450 Imagine, you're shipping Umami in this neat self-contained box that runs smoothly 65 00:02:25,450 --> 00:02:25,760 on any 66 00:02:25,760 --> 00:02:28,360 system that's Docker in a nutshell. 67 00:02:28,360 --> 00:02:30,840 It takes care of all those dependencies and all that setup. 68 00:02:30,840 --> 00:02:34,570 So you can essentially just grab that prepackaged Umami setup, then you're good to 69 00:02:34,570 --> 00:02:34,960 go. 70 00:02:34,960 --> 00:02:37,160 So even I could probably handle the setup. 71 00:02:37,160 --> 00:02:38,160 Exactly. 72 00:02:38,160 --> 00:02:39,160 That's impressive. 73 00:02:39,160 --> 00:02:41,600 But let's talk about what Umami actually brings to the table. 74 00:02:41,600 --> 00:02:44,120 What makes it stand out besides the whole privacy thing? 75 00:02:44,120 --> 00:02:47,360 Well, one of Umami's biggest strengths is its simplicity. 76 00:02:47,360 --> 00:02:51,950 The interface is clean, intuitive, easy to navigate, even for those who aren't 77 00:02:51,950 --> 00:02:52,640 analytics 78 00:02:52,640 --> 00:02:53,920 gurus. 79 00:02:53,920 --> 00:02:57,400 And because it's lightweight, Umami is incredibly fast. 80 00:02:57,400 --> 00:02:59,320 No waiting around for reports to load. 81 00:02:59,320 --> 00:03:01,000 Yeah, speed is definitely a plus. 82 00:03:01,000 --> 00:03:04,020 Nobody wants to be stuck in the digital slow lane. 83 00:03:04,020 --> 00:03:09,400 But you know, I got to ask, is Umami really powerful enough to, you know, go toe-to-toe 84 00:03:09,400 --> 00:03:10,980 with the giant? 85 00:03:10,980 --> 00:03:11,980 Google Analytics. 86 00:03:11,980 --> 00:03:12,980 Right. 87 00:03:12,980 --> 00:03:13,980 Google Analytics is like... 88 00:03:13,980 --> 00:03:14,980 It's the king. 89 00:03:14,980 --> 00:03:17,520 It's the undisputed king of web analytics. 90 00:03:17,520 --> 00:03:19,760 Yeah, that's the million dollar question, isn't it? 91 00:03:19,760 --> 00:03:22,920 Google Analytics has been the go-to for so long. 92 00:03:22,920 --> 00:03:25,760 But those privacy concerns are getting louder by the day. 93 00:03:25,760 --> 00:03:30,310 Umami, on the other hand, is built from the ground up with a privacy-first 94 00:03:30,310 --> 00:03:31,600 philosophy. 95 00:03:31,600 --> 00:03:34,400 No tracking of personal information, no cookies. 96 00:03:34,400 --> 00:03:37,520 It's all about respecting visitor anonymity. 97 00:03:37,520 --> 00:03:41,690 And while it might not have all the bells and whistles of Google Analytics, Umami 98 00:03:41,690 --> 00:03:42,180 offers 99 00:03:42,180 --> 00:03:46,120 a compelling set of features that are more than enough for many website owners. 100 00:03:46,120 --> 00:03:49,800 So it's like David vs. Goliath, but in the world of web analytics. 101 00:03:49,800 --> 00:03:54,640 And speaking of David, there's that, you know, underdog charm of open source 102 00:03:54,640 --> 00:03:55,560 software. 103 00:03:55,560 --> 00:03:56,760 What are the real advantages there? 104 00:03:56,760 --> 00:04:00,620 Aside from the warm, fuzzy feeling of community, well, the beauty of open source is 105 00:04:00,620 --> 00:04:01,200 that Umami's 106 00:04:01,200 --> 00:04:08,320 code is freely available for anyone to examine, use, tweak, and even contribute to. 107 00:04:08,320 --> 00:04:12,520 This transparency fosters a sense of community and ensures continuous development 108 00:04:12,520 --> 00:04:13,600 and improvement. 109 00:04:13,600 --> 00:04:14,600 That's pretty amazing. 110 00:04:14,600 --> 00:04:18,960 It's like having an army of developers constantly working to make Umami better. 111 00:04:18,960 --> 00:04:23,760 But let's say someone decides to, you know, take the plunge and install Umami. 112 00:04:23,760 --> 00:04:27,160 How do they stay updated with the latest features and improvements? 113 00:04:27,160 --> 00:04:28,920 That's another area where Umami shines. 114 00:04:28,920 --> 00:04:32,490 The update process is super straightforward, whether you installed from source or 115 00:04:32,490 --> 00:04:32,820 using 116 00:04:32,820 --> 00:04:35,140 Docker for source installations. 117 00:04:35,140 --> 00:04:39,900 It's as simple as grabbing the latest code, installing any new dependencies, and 118 00:04:39,900 --> 00:04:40,240 rebuilding 119 00:04:40,240 --> 00:04:41,240 the application. 120 00:04:41,240 --> 00:04:42,420 And for Docker users. 121 00:04:42,420 --> 00:04:43,520 Even easier. 122 00:04:43,520 --> 00:04:46,320 You simply pull the new Docker images and rebuild. 123 00:04:46,320 --> 00:04:50,240 The developers have really gone above and beyond to make staying up to data breeze. 124 00:04:50,240 --> 00:04:51,240 Okay. 125 00:04:51,240 --> 00:04:53,200 I'm starting to see why people are so excited about Umami. 126 00:04:53,200 --> 00:04:56,800 It's like this perfect blend of simplicity, speed, and privacy. 127 00:04:56,800 --> 00:05:00,410 It's a powerful contender in the world of web analytics, especially for those who 128 00:05:00,410 --> 00:05:00,760 value 129 00:05:00,760 --> 00:05:02,480 data, privacy, and transparency. 130 00:05:02,480 --> 00:05:07,260 And what I find particularly compelling is Umami's potential to shape the future of 131 00:05:07,260 --> 00:05:07,600 web 132 00:05:07,600 --> 00:05:08,600 analytics. 133 00:05:08,600 --> 00:05:15,000 You know, with data privacy taking center stage, tools like Umami that prioritize 134 00:05:15,000 --> 00:05:15,460 user 135 00:05:15,460 --> 00:05:18,480 privacy are poised to become increasingly relevant. 136 00:05:18,480 --> 00:05:19,480 Yeah. 137 00:05:19,480 --> 00:05:20,480 It's a fascinating shift in the landscape. 138 00:05:20,480 --> 00:05:22,480 It'll be interesting to see how it all unfolds. 139 00:05:22,480 --> 00:05:26,360 A huge thanks to Safe Server for supporting this deep dive into Umami. 140 00:05:26,360 --> 00:05:31,480 Remember to visit www.safeserver.de. 141 00:05:31,480 --> 00:05:35,040 To learn more about the digital transformation and hosting solutions. 142 00:05:35,040 --> 00:05:37,920 And to you, our listener, we leave you with this thought. 143 00:05:37,920 --> 00:05:42,170 With the increasing focus on data privacy, how might tools like Umami shape the 144 00:05:42,170 --> 00:05:42,560 future 145 00:05:42,560 --> 00:05:43,960 of web analytics? 146 00:05:43,960 --> 00:05:44,960 It's a question worth pondering. 147 00:05:44,960 --> 00:05:49,360 Yeah, it really is a question that gets to, you know, the heart of how we use and 148 00:05:49,360 --> 00:05:49,920 protect 149 00:05:49,920 --> 00:05:51,600 data in this digital age. 150 00:05:51,600 --> 00:05:55,250 But even beyond that kind of philosophical aspect, what strikes me about Umami is 151 00:05:55,250 --> 00:05:55,600 that 152 00:05:55,600 --> 00:05:59,800 it really challenges that assumption that you have to sacrifice privacy for robust 153 00:05:59,800 --> 00:06:00,280 analytics. 154 00:06:00,280 --> 00:06:01,280 Right. 155 00:06:01,280 --> 00:06:02,280 Yeah. 156 00:06:02,280 --> 00:06:04,760 We've been conditioned to think that giving up our data is just like the price we 157 00:06:04,760 --> 00:06:04,960 pay 158 00:06:04,960 --> 00:06:07,240 for for valuable insights. 159 00:06:07,240 --> 00:06:11,840 But Umami flips that script, you know, and says, hey, you could have both. 160 00:06:11,840 --> 00:06:12,840 Exactly. 161 00:06:12,840 --> 00:06:16,480 And it does it in a way that's not just ethical, but also practical. 162 00:06:16,480 --> 00:06:20,000 I mean, think about the implications for website owners, you know, they can 163 00:06:20,000 --> 00:06:21,080 confidently reassure 164 00:06:21,080 --> 00:06:25,700 their visitors that their privacy is being respected, which builds trust and 165 00:06:25,700 --> 00:06:26,240 frankly 166 00:06:26,240 --> 00:06:30,160 can be a major selling point in today's data conscious world. 167 00:06:30,160 --> 00:06:31,160 That's a really good point. 168 00:06:31,160 --> 00:06:36,800 I mean, in a world where, you know, data breaches and privacy scandals are becoming 169 00:06:36,800 --> 00:06:37,960 almost commonplace. 170 00:06:37,960 --> 00:06:42,360 Being able to say we use Umami could be a real differentiator for businesses. 171 00:06:42,360 --> 00:06:43,360 Yeah. 172 00:06:43,360 --> 00:06:47,880 Like, I don't know, a badge of honor for ethical data practices. 173 00:06:47,880 --> 00:06:48,880 Exactly. 174 00:06:48,880 --> 00:06:51,440 And let's not forget the benefits for the users themselves, you know, it's 175 00:06:51,440 --> 00:06:51,880 empowering 176 00:06:51,880 --> 00:06:56,520 to know that you can browse the web without having your every move tracked and 177 00:06:56,520 --> 00:06:57,240 analyzed. 178 00:06:57,240 --> 00:06:58,240 For sure. 179 00:06:58,240 --> 00:07:02,160 And win-win means that websites load faster because there's less tracking code bogging 180 00:07:02,160 --> 00:07:03,160 them down. 181 00:07:03,160 --> 00:07:04,160 Right. 182 00:07:04,160 --> 00:07:05,280 So it's like a win-win for everyone involved. 183 00:07:05,280 --> 00:07:09,040 Faster websites, more privacy, happier users. 184 00:07:09,040 --> 00:07:10,040 What's not to love? 185 00:07:10,040 --> 00:07:16,170 Well, you know, there are some who might argue that Umami's simplicity means it 186 00:07:16,170 --> 00:07:16,800 lacks the 187 00:07:16,800 --> 00:07:21,360 depth and granularity of data that a tool like Google Analytics provides. 188 00:07:21,360 --> 00:07:22,360 Right. 189 00:07:22,360 --> 00:07:23,360 Yeah, that's a fair point. 190 00:07:23,360 --> 00:07:24,360 There's always going to be a trade-off. 191 00:07:24,360 --> 00:07:25,360 Right. 192 00:07:25,360 --> 00:07:28,080 But for a lot of website owners, especially those who aren't, you know, running 193 00:07:28,080 --> 00:07:28,200 these 194 00:07:28,200 --> 00:07:34,100 massive e-commerce operations, Umami's core set of metrics is probably more than 195 00:07:34,100 --> 00:07:34,640 enough 196 00:07:34,640 --> 00:07:37,360 to get a clear picture of how their site's performing. 197 00:07:37,360 --> 00:07:38,360 Yeah, absolutely. 198 00:07:38,360 --> 00:07:40,680 And let's not forget that Umami's constantly evolving. 199 00:07:40,680 --> 00:07:44,620 That open source community is incredibly active with developers adding new features 200 00:07:44,620 --> 00:07:45,200 and refining 201 00:07:45,200 --> 00:07:46,520 existing ones all the time. 202 00:07:46,520 --> 00:07:47,520 Right. 203 00:07:47,520 --> 00:07:51,680 It's almost like this living, breeding ecosystem of analytics awesomeness. 204 00:07:51,680 --> 00:07:53,240 But I'm curious. 205 00:07:53,240 --> 00:07:56,330 For someone who's maybe on the fence about making the switch, what would you say 206 00:07:56,330 --> 00:07:56,520 are 207 00:07:56,520 --> 00:07:59,720 like the top three reasons to give Umami a serious look? 208 00:07:59,720 --> 00:08:00,760 That's a great question. 209 00:08:00,760 --> 00:08:03,520 I would say first and foremost, privacy. 210 00:08:03,520 --> 00:08:07,440 You know, Umami is built with a commitment to respecting user data that's simply 211 00:08:07,440 --> 00:08:08,120 unmatched 212 00:08:08,120 --> 00:08:10,000 by the traditional analytics giants. 213 00:08:10,000 --> 00:08:11,200 Okay, so privacy. 214 00:08:11,200 --> 00:08:12,200 That's number one. 215 00:08:12,200 --> 00:08:13,280 What would be number two on your list? 216 00:08:13,280 --> 00:08:14,880 I have to say ease of use. 217 00:08:14,880 --> 00:08:19,640 You know, Umami's interface is incredibly intuitive, making it accessible to anyone, 218 00:08:19,640 --> 00:08:22,440 regardless of their technical expertise. 219 00:08:22,440 --> 00:08:26,000 And the straightforward installation and update process is a real bonus. 220 00:08:26,000 --> 00:08:28,520 Okay, so privacy, ease of use. 221 00:08:28,520 --> 00:08:30,060 What's the final clincher? 222 00:08:30,060 --> 00:08:32,160 It has to be the open source advantage. 223 00:08:32,160 --> 00:08:35,840 You know, the fact that Umami's code is freely available means you're not locked 224 00:08:35,840 --> 00:08:37,000 into a proprietary 225 00:08:37,000 --> 00:08:38,000 system. 226 00:08:38,000 --> 00:08:42,080 You have the flexibility to customize, to adapt, and even to contribute to the 227 00:08:42,080 --> 00:08:42,600 project 228 00:08:42,600 --> 00:08:43,600 itself. 229 00:08:43,600 --> 00:08:48,160 Plus, you have that peace of mind known that the software is constantly being scrutinized 230 00:08:48,160 --> 00:08:51,200 and improved by a passionate community of developers. 231 00:08:51,200 --> 00:08:53,240 Yeah, that's a pretty compelling case for Umami. 232 00:08:53,240 --> 00:08:54,880 It's not just an analytics tool. 233 00:08:54,880 --> 00:08:55,880 It's a statement. 234 00:08:55,880 --> 00:08:59,640 It's a vote for a more ethical and transparent approach to data collection. 235 00:08:59,640 --> 00:09:00,800 Well said. 236 00:09:00,800 --> 00:09:05,020 And I think, with its growing popularity, Umami is sending a clear message to the 237 00:09:05,020 --> 00:09:05,640 industry 238 00:09:05,640 --> 00:09:06,640 that privacy matters. 239 00:09:06,640 --> 00:09:09,400 Yeah, it's a message I think a lot of people are ready to hear. 240 00:09:09,400 --> 00:09:15,640 But I do wonder, with the increasing focus on data privacy, how might tools like Umami 241 00:09:15,640 --> 00:09:18,000 shape the future of web analytics? 242 00:09:18,000 --> 00:09:19,840 That's a question worth exploring. 243 00:09:19,840 --> 00:09:24,340 It's clear that the landscape is changing, and Umami is at the forefront of that 244 00:09:24,340 --> 00:09:25,040 change. 245 00:09:25,040 --> 00:09:30,040 It's showing us that there's a different way, a better way, to gather insights 246 00:09:30,040 --> 00:09:31,440 without compromising 247 00:09:31,440 --> 00:09:33,360 the values that matter most. 248 00:09:33,360 --> 00:09:37,700 Yeah, it's a pretty inspiring thought, and it makes me even more excited to see 249 00:09:37,700 --> 00:09:37,920 what 250 00:09:37,920 --> 00:09:38,920 the future holds. 251 00:09:38,920 --> 00:09:39,920 Yeah. 252 00:09:39,920 --> 00:09:43,440 For Umami and for the entire field of web analytics, yeah, it really is exciting to 253 00:09:43,440 --> 00:09:46,390 see a tool like this, you know, challenging the status quo and kind of pushing 254 00:09:46,390 --> 00:09:47,160 those boundaries 255 00:09:47,160 --> 00:09:49,680 of what's possible in web analytics. 256 00:09:49,680 --> 00:09:53,650 So as we wrap up our deep dive into Umami, what are your final thoughts on this 257 00:09:53,650 --> 00:09:54,200 privacy 258 00:09:54,200 --> 00:09:55,400 focused analytics tool? 259 00:09:55,400 --> 00:09:59,710 Well, I think, you know, more than anything, Umami represents the significant shift 260 00:09:59,710 --> 00:09:59,760 in 261 00:09:59,760 --> 00:10:03,160 the way we think about data collection and analysis. 262 00:10:03,160 --> 00:10:07,500 It really demonstrates that you can gain valuable insights into your website's 263 00:10:07,500 --> 00:10:07,760 performance. 264 00:10:07,760 --> 00:10:11,720 Without compromising the privacy of your visitors, it's that win-win situation. 265 00:10:11,720 --> 00:10:13,280 You get the data you need. 266 00:10:13,280 --> 00:10:15,640 Your users can browse with peace of mind. 267 00:10:15,640 --> 00:10:19,420 And with its open source nature and that active community, it seems like Umami has 268 00:10:19,420 --> 00:10:20,220 the potential 269 00:10:20,220 --> 00:10:25,900 to continue to grow and evolve and meet the ever-changing needs of website owners 270 00:10:25,900 --> 00:10:26,240 and 271 00:10:26,240 --> 00:10:27,240 users alike. 272 00:10:27,240 --> 00:10:28,240 Oh, absolutely. 273 00:10:28,240 --> 00:10:31,600 You know, it's an exciting time to be following the world of web analytics, and Umami 274 00:10:31,600 --> 00:10:32,140 is definitely 275 00:10:32,140 --> 00:10:33,720 a project to keep an eye on. 276 00:10:33,720 --> 00:10:37,770 So to our listeners out there, we encourage you to explore Umami further and see 277 00:10:37,770 --> 00:10:38,080 how it 278 00:10:38,080 --> 00:10:40,080 might fit into your own digital strategy. 279 00:10:40,080 --> 00:10:43,840 Yeah, and remember, the future of the web is in our hands. 280 00:10:43,840 --> 00:10:47,680 Let's make it a future where privacy and data insights can coexist. 281 00:10:47,680 --> 00:10:52,560 All said, a huge thanks to SafeServer for supporting this deep dive into Umami. 282 00:10:52,560 --> 00:10:56,930 Remember to visit www.safeserver.bae to learn more about their digital 283 00:10:56,930 --> 00:10:58,260 transformation and 284 00:10:58,260 --> 00:10:59,760 hosting solutions. 285 00:10:59,760 --> 00:11:02,480 And to you, our listener, we leave you with this final thought. 286 00:11:02,480 --> 00:11:06,800 If a tool like Umami can disrupt the world of web analytics, what other industries 287 00:11:06,800 --> 00:11:07,040 are 288 00:11:07,040 --> 00:11:11,720 ripe for a privacy-focused revolution, food for thought?