Ep. 91
The deep dive explores Ghost, an open-source platform for online publishing that empowers creators to take control of their content and branding. It emphasizes the importance of ownership, allowing users to bypass the limitations of mainstream platforms and maintain direct connections with their audiences. Ghost’s open-source nature fosters a community of developers who continuously improve the platform, making it adaptable for various users, including writers, bloggers, and businesses. The user-friendly interface and intuitive editor enable even beginners to create professional-looking websites without coding skills.
Dynamic cards enhance content engagement by allowing multimedia integration, while built-in audience growth tools facilitate email management and membership options. Ghost’s sustainability is highlighted, as it is funded by its users rather than investors, ensuring a focus on community needs rather than profit. The platform is suitable for both individual creators and established businesses, as seen in the successful use cases of figures like YouTuber Ali Abdaal and organizations like The Lever and Buffer. Ultimately, Ghost stands out for its combination of ownership, flexibility, and community support, making it a strong choice for those looking to build a meaningful online presence.