Ep. 86
The Deep Dive explores Matomo, an open-source web analytics platform that allows users to self-host and maintain control over their data, contrasting it with Google Analytics. Matomo emphasizes data privacy and compliance with regulations like GDPR and CCPA, ensuring users can manage their data responsibly. Its claim of 100% data accuracy stems from analyzing every interaction without sampling, providing granular insights. The platform is user-friendly, featuring an intuitive interface with visual data representations, making it accessible even for non-technical users. Additionally, Matomo’s open-source nature allows for customization and community support, with plugins and resources available for users. While self-hosting can be daunting, services like Safe Server offer assistance to ease the transition. However, users should be aware that more control comes with increased responsibility for security and compliance. Overall, Matomo presents a viable alternative for those prioritizing data ownership and privacy while offering powerful analytics capabilities. The decision to switch ultimately depends on individual needs and preferences regarding data management.