Today's Deep-Dive: Odoo
Ep. 232

Today's Deep-Dive: Odoo

Episode description

This episode delves into Odoo, a suite of business applications designed to streamline operations for companies of all sizes. Odoo is web-based, open-source, and offers a range of tools for various business functions, including accounting, sales, customer relationship management (CRM), inventory management, and more. The platform’s strength lies in its seamless integration of these tools, forming a comprehensive Enterprise Resource Planning (ERP) system that is both user-friendly and powerful. Odoo’s open-source nature allows for extensive customization and community-driven improvements, with over 100,000 developers contributing to its development. This ensures the software remains modern, secure, and adaptable. The platform offers two versions: the free Community Edition and the more feature-rich Enterprise Edition, which includes additional apps and support services. Odoo’s pricing is straightforward, with no hidden costs or long-term contracts, making it an attractive option for businesses looking to manage their operations efficiently. The document highlights Odoo’s flexibility, data ownership, and broad applicability across various industries, from small local shops to large corporations. It also mentions resources for learning and implementing Odoo, such as eLearning modules and a business simulation game called Scale Up. The web page concludes by emphasizing Odoo’s philosophy of open, integrated, and community-driven solutions, encouraging listeners to consider applying similar principles in their businesses and lives.

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0:00

ever feel like you're just swimming in information trying to grab onto something

0:03

actually useful?

0:05

That's kind of why we do the deep dive, really, to give you that edge, that quick

0:08

path to getting

0:09

properly informed. Today, we're digging into something called Udu. You might have

0:14

heard the

0:15

name floating around, especially if you're curious up business software. We've

0:18

looked at, well,

0:19

everything from its code on GitHub to their own website to get you the real story.

0:24

Exactly. And this deep dive, it's really designed for you listening right now.

0:29

Our mission is pretty simple. Make Udu understandable. Show you how these tools

0:34

can actually simplify how your business runs, even if you're totally new to this

0:38

stuff. Think of it

0:39

like your shortcut to knowing what's what with this powerful system. Okay. But

0:43

before we really

0:44

jump into the deep end, we want to give a quick shout out to our supporter, Safe

0:47

Server. They

0:48

actually host this kind of software, the stuff we're talking about today, and they're

0:51

all about

0:52

helping you with your digital transformation. You can find out more at www.safeserver.de.

0:59

Right then, let's unpack this. What exactly is Udu at its core? Okay. So Udu,

1:05

basically it's a

1:06

suite of business apps. They're web-based, open source. Think of it like a digital

1:12

toolbox for

1:12

your company. It's designed to cover pretty much everything a business needs.

1:16

Whether you're just

1:17

starting out, maybe one or two people, or you're a much larger company, it brings

1:20

it all together.

1:21

A suite of apps. Like phone apps, but for business. That makes sense. So what's the

1:26

real plus side of

1:28

having them as separate apps? And how does that seamless integration you mentioned

1:32

actually work

1:33

day to day? Yeah, you've got the main idea. Each app, like one for sales, or one

1:37

for accounting,

1:38

works fine on its own. It's a solid tool. But the real magic, the thing that makes

1:42

Udu stand out,

1:43

is how they connect. Our research really highlighted this. When you start using

1:48

several

1:48

apps together, they combine to form what's called a full-featured open source ERP.

1:53

Now ERP sounds

1:54

jargony, right? Enterprise resource planning just means one big system to manage

1:59

all your business

2:00

stuff. But the breakthrough with Udu, what we found, is that it kind of breaks the

2:04

old rule.

2:04

You used to have to choose simple software or powerful software. Udu manages to be

2:10

both very

2:10

easy to use and fully integrated. That makes those powerful tools accessible for,

2:14

well, pretty much

2:15

anyone. Okay, that integration. Yeah, that sounds like a huge relief for anyone who's

2:19

fought with

2:20

software that just won't talk to each other. But let's make it real. If I'm running

2:23

a business,

2:24

what are some of the key things Udu can actually help me with, like specific

2:27

examples? Right,

2:28

rather than just a huge list, maybe think about common business headaches. So if

2:32

you're wrestling

2:33

with finance, for instance, Udu has apps for accounting, invoicing. They talk to

2:39

each other,

2:40

update your books automatically, you can kind of ditch the messy spreadsheets. Or

2:44

for sales and

2:45

customers, there's a CRM. It tracks everything from the first contact right through

2:49

to the sale,

2:50

helps you build those relationships. And it's not just the internal stuff, is it?

2:53

Our research

2:54

showed something about its online presence capabilities too. Absolutely. That's a

2:58

big one.

2:58

If you need an online presence, Udu actually has a website builder and e-commerce

3:03

tools. So you

3:04

could literally build your online shop and manage all the sales within Udu itself.

3:09

No need for

3:09

separate platforms, which is huge. Then for your day-to-day operations, things like

3:15

inventory,

3:15

baby manufacturing if you make things, project tracking. It simplifies all that

3:20

core stuff. Oh,

3:21

and don't forget people management, HR tools, recruitment, that kind of thing. Even

3:24

marketing

3:24

tools are in there. Wow. Okay. That's a lot. So pulling it all together, what's the

3:29

main message

3:30

about having all these tools in one place? The big takeaway I think is efficiency.

3:34

You stop juggling

3:35

all these different disconnected programs. Imagine your accounts, your sales, your

3:39

website,

3:40

all sharing information, working together smoothly. Every single app is built to

3:44

make a specific job

3:45

easier. So you've got the right tool, right, and you need it. And it all just fits.

3:49

It's a massive

3:50

step up from that fragmented software world many businesses still deal with. That

3:55

seamless fit.

3:55

Yeah, that's definitely appealing. But Odoo has this other big thing going for it.

3:59

It's open

4:00

source. For someone just running their business, what does that term actually mean,

4:04

like, practically?

4:05

Good question. Open source basically means the actual computer code that makes the

4:10

software

4:11

work is available for anyone to see, to modify, even distribute. Now that might

4:15

sound technical,

4:16

but the key thing is it opens the door to this massive global community. We're

4:21

talking like

4:22

over a hundred thousand developers worldwide who chip in, who contribute to making

4:26

Odoo better.

4:28

Which naturally leads to the question, why should your business care about that?

4:32

Yeah, exactly.

4:33

A hundred thousand developers sounds impressive, but how does that help my bottom

4:36

line? Or just

4:37

give me peace of mind. Well, beyond the fact that the core version is free, the

4:42

open source aspect

4:43

gives you a really big strategic edge. Your business isn't totally dependent on one

4:48

single

4:49

company staying afloat or deciding to change direction. It's almost like having

4:52

this huge

4:53

global R&D team constantly working on your business software for free. It keeps it

4:59

modern, secure,

5:00

adaptable. It future-proofs you a bit against vendors disappearing or locking you

5:04

in. The whole

5:05

spirit behind it is about using collaboration to help companies transform and

5:08

support their people.

5:10

That's a really interesting way to put it, like a safety net almost powered by a

5:14

community.

5:14

And I know there are two main versions, right? Community and enterprise. How do

5:18

they fit in?

5:19

Exactly. The community edition is the 100% free open source one. It gives you a

5:23

really solid set

5:24

of core apps to start with. Then there's the enterprise edition. This adds more

5:28

specialized

5:28

apps, includes things like hosting infrastructure support, professional services.

5:32

Basically,

5:33

it's geared towards businesses with maybe more complex needs or those who just

5:36

prefer having

5:37

that direct support line. The great thing is the flexibility. You can start with a

5:40

free version

5:41

and then scale up to enterprise if and when your business grows into it. And the

5:45

scale is just huge.

5:47

Odu has become the biggest shop for business apps because of this open model and

5:51

all that

5:51

community effort. If you look on GitHub, which is where developers hang out, it has

5:55

over 44,000

5:57

stars like thumbs up from tech folks. Nearly 30,000 forks. That's people taking the

6:02

code

6:02

and building their own cool things with it. Plus over 2,200 individual contributors

6:07

improving the

6:07

main software. For your business, what that means is you get a platform that's

6:12

probably more stable,

6:13

more secure, and evolving faster than what most single companies could manage on

6:16

their own.

6:17

That community power is pretty incredible. Now we hear flexible thrown around a lot

6:22

with software,

6:23

but Odoo seems to push that further, doesn't it? Beyond just picking apps, can you

6:27

really tweak it

6:28

to fit exactly how your business works, even if you're not a coding whiz? Yes,

6:32

definitely.

6:33

It's described as extremely customizable. Our research showed tools like Odoo

6:38

Studio.

6:39

This lets regular users automate tasks, design their own custom screens, reports,

6:43

even set up things called webhooks. Think of webhooks as little automated messengers.

6:49

They

6:49

can tell other software you use when something specific happens inside Odoo. So

6:53

yeah, businesses

6:54

can really tailor it to their specific ways of working, often without needing to

6:57

write complex

6:58

code. And on top of Studio, there are also like 40 plus extra apps built by that

7:03

community we

7:04

talked about, adding even more functions. Being able to customize without coding,

7:08

that sounds very useful. And here's something that probably catches a lot of people's

7:11

attention.

7:12

Our sources say, no restrictions on your data or where you host the software. That

7:16

sounds different.

7:17

It really is quite different from many systems out there. It means, for one, no

7:22

proprietary data

7:23

format, only post-gresql. Okay, what does that mean? Think of it like this. Your

7:29

business data

7:29

isn't stored in some weird, unique file format that only Odoo can read. It uses a

7:34

standard,

7:35

open database format, post-gresql. This means you are always the owner of your data.

7:41

You can access

7:41

it, move it, do whatever you need with it forever. You're not locked in. Odoo

7:45

actually gives you the

7:45

source code, access to their GitHub. It's total transparency, and you choose where

7:49

it runs. You

7:50

can use Odoo's cloud, sure, or you can install it on-premise on your own computers,

7:54

your own servers.

7:55

That level of control over your data and where your software lives is a huge

8:00

contrast to many

8:01

other platforms that can trap you in their world. That's a really key point, data

8:04

ownership. So

8:05

what about the cost? With all these apps and options, does it get complicated?

8:10

Actually,

8:10

our research found the pricing, especially for the enterprise version, is

8:13

surprisingly straightforward.

8:15

They aim for fair prices, usually a single price per user, all-inclusive. And here's

8:21

the kicker.

8:21

No usage-based pricing, no upselling of functions, no long-term contracts, no

8:26

hosting limits,

8:27

no surprises. Right. It's designed to be really predictable, which helps massively

8:32

with budgeting.

8:33

That's a big competitive plus for them. Oh, predictable pricing, flexibility,

8:38

integration.

8:38

What does this look like in the real world? Do we have an example of the kind of

8:42

impact it can have?

8:43

We do, yeah. There's a great quote from Harry Vandalik. He's the CEO of KPMG

8:47

Belgium.

8:48

He mentioned that using Odoo slashed their accounting document processing time. Slashed

8:53

it significantly, he said, from about two days down to just five hours. And what

8:57

that meant was

8:58

their team could stop doing tedious data entry and focus more on valuable stuff

9:02

like

9:03

reporting and client consulting. It's a perfect example of how streamlining things

9:06

with Odoo can

9:07

lead to real productivity boosts, freeing up people for more important work. Wow.

9:12

From two

9:12

days to five hours. That's a serious improvement. Okay, so if this is sounding good

9:17

to someone

9:17

listening, how do they even start? Yeah. Especially if they're, you know, not super

9:21

technical.

9:22

There are actually a lot of resources, which is good. For the technical side, there

9:26

are clear

9:27

setup instructions in the documentation to actually learn how to use the software.

9:31

They have Odoo

9:32

eLearning, which guides you through. And they even have something called Scale Up,

9:36

which is basically

9:36

a business game you play to learn the software. Kind of fun, actually. And if you

9:40

do want to get

9:41

into the development side, there are specific developer tutorials too. So it caters

9:45

to different

9:46

levels of learning. That's good. Multiple ways in. So finally, who is Odoo actually

9:50

for? Is it just

9:51

big tech firms or can, say, a small local shop use it? This is one of the most

9:56

impressive things,

9:58

actually, its range. Odoo has over 12 million users now, and they are across all

10:03

sizes,

10:03

from tiny businesses like one to five employees right up to big companies with 250-plus

10:08

employees.

10:09

And the industries are incredibly varied too. It's not just tech. We're talking

10:12

healthcare,

10:13

finance, manufacturing, government, even retail like bakeries, bookstores,

10:18

construction architects,

10:19

gardeners, hospitality bars, restaurants, you name it. It really shows how adaptable

10:24

it is.

10:24

It can be shaped to fit almost any kind of business, not just the usual suspects.

10:28

That is a seriously broad reach. Okay, so let's try and sum this up. Odoo seems to

10:32

be this really

10:33

powerful integrated suite of business apps. It's open source, which brings that

10:37

huge community

10:38

benefit. It simplifies things, gives you amazing flexibility and control over your

10:42

data, and works

10:43

for a massive range of businesses. Absolutely. And if you connect it to the bigger

10:48

idea,

10:48

Odoo's success isn't just about the software itself. It's really about a philosophy.

10:53

It suggests that knowledge, tools, they're most powerful when they're open, when

10:58

they're adaptable,

10:59

when they're driven by a community, which kind of leaves a question for you, the

11:03

listener.

11:04

Where else in your business or maybe even your life could applying that kind of

11:08

open integrated

11:09

thinking unlock some surprising growth or potential? That's definitely something to

11:14

think about. A great place to pause. Thanks for walking us through Odoo today. And

11:19

a massive

11:19

thank you again to Safe Server for supporting this deep dive. They're all about

11:22

helping with digital

11:24

transformation and open source solutions. Remember, you can find out more about

11:27

their hosting and

11:28

deeper.

11:28

deeper.