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Ep. 299
This episode introduces Rybbit, an open-source, privacy-friendly alternative to traditional web analytics platforms like Google Analytics. Rybbit is designed to be lightweight, cookie-less, and inherently compliant with regulations such as GDPR and CCPA, addressing the complexity and intrusiveness of older tools. It offers two main paths for users: a convenient hosted service with a free tier and a self-hosted option for complete data control. Rybbit provides essential metrics like sessions, page views, and bounce rates, along with advanced features such as real-time analytics, event tracking, and goal conversions. For deeper insights, it offers session replays, anonymous user profiles, and user flow analysis, allowing users to understand visitor behavior and identify pain points without compromising privacy. The tool also monitors technical performance through web vitals. While core analytics are often free, advanced features like session replays are typically part of paid tiers. Rybbit stands out against competitors by offering robust data control and deep behavioral insights within a privacy-conscious framework. The document also touches upon the ethical considerations of collecting detailed user data, even when technically compliant, urging site owners to reflect on their responsibilities.