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Ep. 301
Sweetrix is an open-source, cookieless web analytics platform designed to provide powerful user insights without compromising privacy or slowing down websites. Unlike traditional analytics tools that rely on cookies and often trigger intrusive banners, Sweetrix collects data anonymously, simplifying GDPR compliance and improving user experience. The platform is built on two core pillars: privacy and performance, featuring an incredibly lightweight tracking script (under 5KB) that minimizes impact on site load times. Sweetrix offers essential analytics features, including top pages, traffic sources, and UTM campaign tracking, presented through a clean and understandable dashboard. For deeper analysis, it provides user session tracking, funnels to visualize drop-off points in user journeys, and real-user monitoring (RUM) for site performance and error tracking. Users can choose between a managed cloud solution with transparent subscription-based funding or a self-hosted Community Edition for 100% data ownership and control, made manageable through standard tools like Docker. By enabling genuine data ownership, Sweetrix offers a strategic advantage, reducing dependence on third parties and increasing adaptability to future privacy regulations.