Ep. 11
This episode is an in-depth analysis of the Berlin-based communications agency, Georg Plus Georg. The discussion highlights how the agency differentiates itself through a unique and authentic approach to branding and communication. Key aspects include:
1. Brand Identity: The agency’s name, “Georg Plus Georg,” symbolizes partnership and collaboration, using the founders’ shared middle name. Their tagline, “Meistered or a communication” (masters of communication), reflects both expertise and playfulness.
2. Service Range: They offer a broad range of services, including crafting communication strategies, designing logos, video production, and event management. Their projects include significant work in diverse locations, such as Ethiopia, where they engaged in documenting low-cost housing projects.
3. Clientele and Approach: The agency has worked with both major clients (like Audi, Deutsche Telekom, and MTV) and smaller entities, including political parties and indie bands. Their work is characterized by a focus on clients who push boundaries in areas like technology, sustainability, and the arts.
4. Local Engagement and Team Culture: They have a strong connection to Berlin, treating their projects as a “love letter” to the city. The agency’s team page emphasizes individuality and personal stories, celebrating the unique qualities of each team member and freelancer. This approach creates a warm and humanized company image.
5. Values and Process: Their working philosophy centers around collaboration, involving clients deeply in the creative process. They aim for solutions that are both bold and tailored to client needs, emphasizing creativity and authenticity. They have a knack for uncovering unique stories, whether in urban Berlin or in distant locales like Ethiopia.
6. Takeaway: The narrative suggests that Georg Plus Georg’s success lies not just in creative talent, but in their commitment to authenticity, community, and real connections. It serves as a model for other companies, showing the value of being true to one’s values while fostering genuine relationships.
Overall, Georg Plus Georg is portrayed as an agency that blends creativity, authenticity, and a willingness to engage deeply with the communities and stories they encounter. Their approach makes them stand out in the competitive landscape of communications and branding.